Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # SEO CoPilot Ltd: Online Success Starts with SEO CoPilot ## Sitemaps [XML Sitemap](https://www.seo-copilot.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [What is Topical Authority in SEO](https://www.seo-copilot.co.uk/what-is-topical-authority-in-seo/): Topical authority is the depth and breadth of coverage a website builds around a specific subject area. Search engines use it as a signal that a site genuinely understands a topic, not just a single page. Sites that build it tend to rank more consistently across related queries and earn greater trust from Google over time. - [What is Generative Engine Optimisation? How AI is Changing SEO, Not Killing It](https://www.seo-copilot.co.uk/what-is-generative-engine-optimisation/): The online environment is shifting with new search trends, driven by generative AI engines and AI-powered search engines. Business owners and digital marketers are asking: What is generative engine optimisation (GEO), and how is AI changing SEO, not killing it? Will traditional SEO practices remain relevant in the AI era, or will AI engines render them obsolete? - [Core Web Vitals 2025: A Complete Guide to Boosting SEO and User Experience](https://www.seo-copilot.co.uk/improve-your-core-web-vitals/): Core Web Vitals are three key metrics from Google that measure how well a website performs for real users. They focus on speed, interactivity, and visual stability, which heavily affect user experience. - [7 Best Web Hosting Providers for 2024](https://www.seo-copilot.co.uk/7-best-web-hosting-providers-2024/): - If not transferring an existing domain you have, you may be pleased to hear that many of the best web hosting providers actually offer a free domain name when taking their web hosting package. It is convenient when hosting providers offer a free domain name for 12 months with your hosting - meaning it is all in one place. - [How Can Innovative CRM Features Help Support Your Customers?](https://www.seo-copilot.co.uk/crm-features-support-customers/): So, an automated and efficient system that can boost customer satisfaction and increase sales and profits should be a no-brainer. But have you ever considered using CRM features before? - [Website Audit – How to Improve Your Search Rankings](https://www.seo-copilot.co.uk/website-audit-improve-search-rankings/): But did you know that one of the best ways to optimise your website truly is through a website audit? - [Search Intent: What Is It And Why Is It So Important?](https://www.seo-copilot.co.uk/what-is-search-intent/): Alongside this update, bloggers and business owners everywhere have now had to focus on the concept of ‘search intent’ – but what is search intent, and how might it help you reach more people more frequently? - [3 Ways to Learn SEO for Free](https://www.seo-copilot.co.uk/3-ways-to-learn-seo-for-free/): So you want to learn SEO for free? Understanding and knowing the SEO process to implement it can be an excellent skill to have, whether you have your own website or you would like to start an SEO agency or undertake freelance work. - [Google RankBrain: What Does It Mean For SEO](https://www.seo-copilot.co.uk/rankbrain-what-does-it-mean-for-seo/): Anyone who works with search engines, notably Google, will have likely heard of RankBrain. And, if you haven’t, it’s essential to understand that this machine learning system is one of the most critical tools in the Google algorithm. - [How to Increase eCommerce Conversion Rate Fast](https://www.seo-copilot.co.uk/increase-ecommerce-conversion-rate/): With a proven-to-work conversion strategy in place you can increase eCommerce conversion rate by 0.5%, 1% or 1.5% in a just a couple of weeks. - [Improving SEO WordPress – Rankmath vs Yoast](https://www.seo-copilot.co.uk/improving-seo-wordpress-rankmath-vs-yoast/): Search Engine Optimisation (SEO) is an important aspect of any website. In order to rank high in search engine results pages (SERPs), you need to optimise your website for SEO. So, Rankmath vs Yoast? Which one comes out on top? - [Google’s Helpful Content Update – In Real Terms!](https://www.seo-copilot.co.uk/googles-helpful-content-update-in-real-terms/): Another month rolls by, and Google unveils further updates to its search algorithms. As confusing as they may sometimes seem, content updates are crucial for keeping search useful for all! Google’s Helpful Content update, however, has set a few tongues wagging - though it’s really simple to get to grips with. - [Top 10 WordPress Security Plugins for 2024](https://www.seo-copilot.co.uk/top-ten-wordpress-security-plugins/): However, WordPress security should constantly be optimised – with every web design and hosting  platform comes security concerns – unfortunately, no matter how intuitive or safe a platform may seem, there will always be an opportunity for hackers to gain access to your data and your sensitive information despite safeguarding to the best of your ability. - [7 Reasons Why Logos Important For Your Business](https://www.seo-copilot.co.uk/reasons-why-a-logo-is-important/): We are all visual people! While we love various brands and businesses for the services they provide, there is always that initial ‘hook’ or ‘spark’ that really gets us interested. For many people, it’s all in the presentation. But why are logos important, first and foremost, when it comes to making that big first impression? - [An SEO Guide to Optimising Your Website for Voice Search](https://www.seo-copilot.co.uk/optimising-website-for-voice-search/): If you’ve not already heard, voice search optimisation is becoming a pretty big deal. More and more of us are using home assistants and voice search functions on our phones, for example, to quickly find what we need from Google without even having to break out a keyboard. - [7 SEO Website Design Tips for Higher Rankings](https://www.seo-copilot.co.uk/7-seo-website-design-tips-higher-rankings/): If you’re serious about SEO website design, you’ll need to brush up on more than just a few of the basics. But what is SEO website design in the first place? - [5 Benefits of Choosing a Chesterfield Website Designer](https://www.seo-copilot.co.uk/choosing-a-chesterfield-website-designer/): Is your business ready to make a real mark on the web? Not sure where to start when it comes to reaching out to a local, online audience? The best place to start, of course, is to set up a fantastic website. But with so many different choices out there, getting up and running on the web can get a bit confusing. This is one of the many reasons why it might be worth you reaching out to a Chesterfield website designer to help you on your way. - [Customer Journey Mapping – and the 9 Best Tools You Seriously Need](https://www.seo-copilot.co.uk/customer-journey-mapping-best-tools/): Customer journey mapping is a great way of putting yourself in your customer's shoes and getting a real feel for the customer experience on your website. Why not try and create a customer journey for yourself based on a website you visit regularly? - [Modern Web Design – What Do You Need to Know?](https://www.seo-copilot.co.uk/modern-web-design/): Modern web design is something which changes from time to time. In fact, it's a very fast-moving business! Therefore, what worked a few years ago isn't always going to catch on with modern audiences. That's why you're always going to need to make sure your web presence is really on the pulse of what your audience is looking for. - [Upcoming Digital Marketing Trends You Should Consider](https://www.seo-copilot.co.uk/upcoming-digital-marketing-trends/): Digital marketing is something which may have changed over the years, but it is still very important. The way we consume marketing online has gotten more sophisticated thanks to the way we browse the web. For example, an emerging majority of people now prefer browsing the internet and communicating with people via mobile as opposed to via desktop PC or Mac. This is one trend which isn’t new, but it’s one all brands should already be prepared to work with. - [5 Reasons Your Business Needs Great Graphic Design](https://www.seo-copilot.co.uk/graphic-design-for-business/): Are you just getting started as a brand? Maybe you’re thinking about rebranding altogether. Or perhaps it’s just time for a completely new look! A change is as good as a rest. In any case, to be able to make a splash both online and offline, you’re going to need to make sure you have solid graphic design and corporate artwork to hand. - [10 Signs You May Need a New Website, Or to Redesign Your Current One ](https://www.seo-copilot.co.uk/10-signs-you-may-need-a-new-website-or-to-redesign-your-current-one/): 1. Your website doesn’t stand out from competitors - [3 Parts of SEO (Technical, On-site and Off-site)](https://www.seo-copilot.co.uk/3-parts-of-seo/): SEO can be sorted into three main sub-categories which are all important for the ranking of your website – Technical SEO, On-site SEO and Off-site SEO. Some of these, but not all, are described in more detail below. There are many more items in each section, but these lists will help you understand the differences. - [The Rise of The Internet Scammers](https://www.seo-copilot.co.uk/rise-of-internet-scammers/): There’s never been a more important time to be vigilant about scams and tricks online. Online scams don’t have to be related to phishing and hacking – as plenty of confidence tricksters have continued putting their online connections to use as years have gone by. When browsing and shopping online, how can you be sure that you’re not at risk of falling prey to a scammer of some kind? The short answer, unfortunately, is that you can never be sure – but there are, thankfully, more than a few ways to prepare yourself in case of the worst ever coming your way.Here is our brief guide to some of the biggest scams and tricks which have been taking place online across 2018 – and which may well continue into 2019 and beyond. Read on and educate yourself – and be as safe as you possibly can online! - [The Upcoming SEO Trends for 2019](https://www.seo-copilot.co.uk/upcoming-seo-trends-2019/): Search engine optimisation is something which has needed to evolve over several years – take it from us! This isn’t just thanks to the various algorithm changes that Google makes behind the scenes, but is also as a result of big changes in the way we browse and use the internet in general. Optimising your website and social media strategy for the year to come is only going to be so easy with the right tools, ideas and people by your side – and as we’ve always got our fingers on the pulse of SEO and any changes which are likely to come into effect in the future, we’ve compiled a list of current and approaching SEO trends which we are confident you’ll be reliant upon for driving traffic and engagement for the year ahead. - [You’re Going to Need More Than Just a Pretty Website Design for 2018!](https://www.seo-copilot.co.uk/more-than-just-website-design-for-2018/): Gone are the days where you could produce a website with all bells and whistles and it’d do the job perfectly on looks alone.  Those of us who remember the early days of the web will recall that web design wasn’t actually all that pretty back then – but we made do with what we had!  These days, however, websites need more than just a few visual enhancements and a pretty look to be able to perform well in a market that’s growing all the time. - [Blogging – How can it help your business?](https://www.seo-copilot.co.uk/blogging-how-can-it-help-your-business/): Like many other business owners, you may think that blogging takes up too much time and doesn’t give you the benefit you deserve – but we’re here to emphasise the importance of having a blog feed on your site. - [Why You Need to Switch from HTTP to HTTPS](https://www.seo-copilot.co.uk/why-you-need-to-switch-from-http-to-https/): There has been warnings by Google for over a year about making sites more secure by using HTTPS, and now a deadline has been set – July 2018.By July this year, all sites must switch from HTTP to the more secure HTTPS through a SSL (Secure Sockets Layer) certificate to avoid Chrome giving warnings about the sites security. Not making the transfer to HTTPS could have serious negative impacts to your business – it is not something you can brush under the carpet! - [Owner of SEO CoPilot Interviewed by Spire Radio](https://www.seo-copilot.co.uk/owner-of-seo-copilot-interviewed-by-spire-radio/): Listen to the Spire Radio interview here: - [4 Things Your Marketing SEO Professional Should Do](https://www.seo-copilot.co.uk/4-things-marketing-seo-professional/): There’s a few things that all SEO professionals and marketing experts should be doing with each and every client – and if your current marketing professional isn’t already giving you any support in the following ways, it may well be time for you to start considering making a change! - [The Wonderful World of Brand Colours and Logo Design in 2018](https://www.seo-copilot.co.uk/brand-colours-logo-design/): The world of branding is constantly changing, with new and innovative methods entering our lives all the time – but how do we know if we’re doing it right? - [User Experience-Focused Web Design to Get Results in 2018](https://www.seo-copilot.co.uk/user-experience-focused-web-design-get-results-2018/): In a world where our reasons for using the internet are changing all the time, it surely makes sense that the websites we use start to adapt around us.  After all, the vast majority of people of a certain age are now connected to the internet on a daily basis by some means.  This, of course, means – as web designers and experts in SEO – we need to start thinking less mechanically about the way our websites are built, and more about how each and every one of our prospective visitors are impacted by the content we produce, and the information we provide.  This, in short, is known as the website user experience, or UX for those behind the scenes – and thanks to various changes and motions made by Google over the years, it’s now a prime focus for all SEO experts. - [The Essential Small Business free Toolkit](https://www.seo-copilot.co.uk/the-essential-small-business-free-toolkit/): We’ve found throughout our years at SEO CoPilot, that it’s essential to utilise some of the business software that’s available online. These sites will undoubtedly save you time, keep you on track with your tasks, and help your business get off to a great start when online. - [Why a Website Redesign can be the best route to take with your Website](https://www.seo-copilot.co.uk/website-redesign-for-better-seo/): Websites are changing.  The way in which we browse the internet and find services we need is changing. This, too, likely means that at some point, your own website is going to need to change to keep up with the evolving landscape.  Google has rolled out a number of updates to its search ranking algorithm over the past few years that have really altered the way in which we think about SEO.  It’s no longer just about keywords – it’s about regular, organic content.  It’s about on-page SEO techniques first, and off-page later.  It’s about an enhanced user experience.  It’s also, most importantly, about ease of use. - [SEO CoPilot and Pathways of Chesterfield partner to help the local homeless In 2017](https://www.seo-copilot.co.uk/seo-copilot-and-pathways-help-the-local-homeless/): Our team built an entirely new website for the Pathways charity at no cost – a project that has helped to revitalise Pathways’ online presence and which we are confident will generate new interest and increase the charity’s exposure even further. We believe that supporting the homeless and needy amongst us is extremely important – and we were therefore thrilled to be able to work hand in hand with Pathways to develop a website that will only see the charity’s fortunes increase in future. - [Social Media Marketing and Why it’s Important](https://www.seo-copilot.co.uk/social-media-marketing-important/): Social media marketing is viewed as the second most effective tactic in the world of digital marketing so make sure you don’t get left behind when it comes to taking advantage of using social networks to improve your business! - [Google’s Updated Mobile Site Algorithm](https://www.seo-copilot.co.uk/google-set-make-new-changes-mobile-site-algorithm/): Mobile browsing is huge business – this much is true.  Anyone building or running a website without recognition of the rise in mobile browsing that has been on the up and up for the past few years will likely already have felt the pinch – ‘Mobilegeddon’, as many were terming it, saw Google alter its algorithms drastically to give greater credence in search listings to those websites and pages which provided mobile-friendly options for viewing and browsing.  This means that, as more and more of us are now using our smartphones and tablets to browse the internet as opposed to our PCs and laptops, websites are now required to think more responsively to the changing use of browsing platforms – and this has caused something of a shake-up in the world of SEO. - [Local SEO Ranking Factors in 2016 and Beyond](https://www.seo-copilot.co.uk/local-seo-ranking-factors-2016-beyond/): Local SEO has never been bigger – this much is true – but with Google having recently moved a number of goalposts relating to the way in which local search results are delivered to web users, the chances of even the most advanced web design getting seen and picked up through local SEO technique have changed fairly dramatically.  The local SEO ‘window’ has shrunk somewhat, meaning that local SEO ranking factors used to ensure that businesses appear in such search results now have to be as comprehensive as ever – as local competition tightens up. - [5 Rules to Follow When Working with SEO in 2016](https://www.seo-copilot.co.uk/5-rules-to-follow-when-working-with-seo-in-2016/): Even years on, SEO still remains as relevant as ever in the world of online marketing and promotion – marketers are more focused on driving high quality content and organic SEO through their websites and social media than ever, and as a result Google is now fully focused on rewarding genuine services from genuine people.  Gone are the days of keyword stuffing where firms would be able to get away with pasting endless keyword chains without reason – and it’s wise to be prepared for any changes that are likely to be made to Google’s algorithms and SEO guidelines in future.  We’re over halfway through 2016 – and if you’ve not already started harnessing the power of SEO for your business, now is the time to take notice of the best tricks of the trade to get yourself seen and soon. - [Infographics: The Easy All-You-Need-to-Know Guide](https://www.seo-copilot.co.uk/infographics-the-easy-all-you-need-to-know-guide/): Expressing data and engaging interest in your product, your research or your brand can often be difficult, particularly as there’s no one way in which audiences are most likely to learn or to be influenced.  While some marketing and advertising techniques are ‘tried and tested’ and really do bring home the results, you can’t go wrong with an infographic to impart essential information about you and your business upon an audience. - [Why Does SEO Take so Long and is it Worth it?](https://www.seo-copilot.co.uk/why-does-seo-take-so-long-and-is-it-worth-it/): Are you starting out with a new website to help promote your business or brand on the internet?  It’s likely you’ve heard of SEO (Search Engine Optimisation) if you’ve already looked into web design – and while it may seem a little complex to get to grips with initially, it’s the lifeblood of any website’s success on the internet.  SEO essentially ensures that your website, your services – and ultimately, you – can be picked up on by Google and listed as highly as possible in their search rankings.  There are, however, a whole host of factors that determine where and why you’ll be listed, and SEO is rarely as cut and dried as a simple audit or moving of keywords – in order for it to work well for you and your website, SEO needs to be carried out carefully and meticulously – meaning that it can take time before you start reaping the rewards of your consultation. - [The Bronze, Silver and Gold of SEO and Digital Marketing](https://www.seo-copilot.co.uk/bronze-silver-gold-seo-digital-marketing/): The way in which websites are built, maintained and marketed has changed dramatically in a short period of time, mainly due to the prevalence of the internet in our culture and the way in which we use the world wide web to socialise, to sell and to buy – and this has had a knock-on effect for the way in which Search Engine Optimisation has played a part in proceedings.  In fact, if you’re after a winning website, SEO can hardly be ignored as a willing and effective coach. - [The Top Ten Reasons that SEO Still Works in 2016](https://www.seo-copilot.co.uk/the-top-ten-reasons-that-seo-still-works-in-2016/): While internet trends may come and go, many may be quick to assume that Search Engine Optimisation is being swept behind with talk of responsive web design, mobile optimisation and more besides – in addition to this, Google have been known to switch their rules around from time to time when it comes to prioritising certain listings at the top of the hallowed list of search results.  This being said, the presence and effectiveness of SEO should never be in doubt – and despite any rumours you may have heard to the contrary, SEO is still very much top of the agenda for getting your name, brand and business seen by your target audience online.  Here are ten reasons why you should continue to believe in SEO going forward. - [Redesigning your website? Don’t tank your rankings!](https://www.seo-copilot.co.uk/redesigning-your-website-dont-tank-your-rankings/): If you’ve been running a website or online portal for some time now, the temptation to opt for a completely new redesign off the bat may be hard to overcome – particularly as the web around us evolves in functionality as well as in style.  Websites are now expected to be more flexible and responsive to the devices that potentially use them – meaning that we have to be smarter about the code that we use for our web pages to ensure that they can be ‘poured’ into the smartphones and tablets that are increasingly being used to surf the internet. - [How to get more Customers on and offline](https://www.seo-copilot.co.uk/more-customers-on-and-offline/): Starting your own business either on your own or with a partner is always daunting – after all, no matter what you’re making, selling, or offering, the likelihood is you’ll have a rival or two and your ultimate aim will be to make sure that you constantly remain two strides ahead at all times.  While you may have fantastic ideas, business ethics and a route into the marketplace, there are a number of things you can do to get even further ahead of the game – and while good SEO practice from an experienced team of professionals will help you tackle the online side of things – there are a number of things you can do to make sure you’re appealing to as many people as possible both on and off the web. - [Website User Experience Essentials](https://www.seo-copilot.co.uk/website-user-experience-essentials/): In years gone by, it may have been perfectly acceptable for websites to scale the heights of Google’s search rankings just by implementing the right keywords and understanding what is most likely to appeal to certain audiences, ignoring the user experience entirely.  This, however, often meant that many websites of poor quality – from construction and content right down to how they treat their users – were able to get a head start on genuinely informative and useful websites, which could well have led to searcher disenchantment – after all, who wants to spend hours trawling through lists of poor-quality websites to be able to find exactly what they are after?  Anyone who uses the internet regularly may have come across this in the past – but, thankfully, Google’s algorithms have been changing regularly to reflect websites that have both been well-designed and have genuinely engaging content to offer to their visitors. - [Mobilegeddon 2 and what you need to know](https://www.seo-copilot.co.uk/mobilegeddon-2-need-know/): Lock your doors and take cover – Google’s changing their algorithms once again, and it’s being touted as ‘Mobilegeddon 2’ – as the search giant prepares to make big changes to the way in which websites are found via their users’ habits in line with the dramatic shift to worldwide mobile browsing.  The fact is, more and more people are now searching from the comfort of their handheld smartphones and tablets than via their desktop PCs, Macs and laptops – meaning that even the Big G has had to play a little bit of catchup! - [The Good, The Bad, and The Ugly of Web Design](https://www.seo-copilot.co.uk/the-good-the-bad-and-the-ugly-of-web-design/): In an age where getting yourself heard on the internet is akin to walking into a crowded saloon as the new town Sheriff, it’s important to remember that web design is less about bravado and showmanship and more about technique – after all, you may be able to twirl your pistols and dress like you run the town, but is your shooting as sharp as your dress sense?  How does your website perform when it comes to converting visitors to your side?  How many people will be cheering you on when you take on your rivals at high noon?  There’s a good, a bad, and an ugly to web design – and if you want to survive in the wild and hard-bitten Badlands of the internet, you’d better start practicing your skills lest you remain an outlaw forever! - [10 Tips and Tools for Great Website Content – Updated 2022](https://www.seo-copilot.co.uk/10-tips-for-great-website-content/):  If you're like most business owners, you know that having a great website is essential to your success. But many people don't realise that having great website content is just as important. ## Pages - [Marketing Services](https://www.seo-copilot.co.uk/seo/marketing-services/): Our strategic marketing services usually lead naturally into… - [Meet the Team](https://www.seo-copilot.co.uk/about-us/meet-the-team/): I am proud of my team here at SEO CoPilot Ltd and wanted to introduce you along with some of their skills so you know who you are working with. - [Website Disclaimer](https://www.seo-copilot.co.uk/website-disclaimer/): DISCLAIMER - [How to choose a good SEO company to get quality SEO Services](https://www.seo-copilot.co.uk/how-to-choose-a-good-seo-company/): The SEO industry is full of so-called SEO experts! - [Recommended SEO Tools and Software](https://www.seo-copilot.co.uk/recommended-seo-tools-and-software/): FREE TRIAL - NO CREDIT CARD NEEDED!Read More here Mangools SEO Tools - [Privacy Policy](https://www.seo-copilot.co.uk/privacy-policy/): This policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site and how we use cookies on this website. - [Terms & Conditions](https://www.seo-copilot.co.uk/terms-and-conditions/): Our standard terms and conditions regarding optimisation are details below.By placing an order with SEO CoPilot Ltd, you confirm that you are in agreement with and bound by the terms and conditions below. - [Online Reviews](https://www.seo-copilot.co.uk/other-reviews/): Online Reviews   - [In House SEO Training](https://www.seo-copilot.co.uk/in-house-seo-training/): If you own a business and have 6 or more staff members that would benefit from learning SEO techniques, you can benefit from our in house SEO training sessions. By having a team of people in house with SEO knowledge, you can improve your search engine rankings and therefore increase enquiries and sales. - [One to One SEO Training](https://www.seo-copilot.co.uk/one-to-one-seo-training/): Our professional one to one SEO training will benefit anyone who is wanting a better understanding of SEO and the techniques that can be used to boost a website to the top of Google searches. This could be business owners and entrepreneurs in Chesterfield, Sheffield or the surrounding areas who want to boost their own sales and enquiries; or website designers/developers who are wanting to offer a more inclusive service. - [Learn SEO](https://www.seo-copilot.co.uk/learn-seo/): Get started and learn SEO by getting involved in one of our training programs, whether you would prefer a more interactive experience at one of our SEO workshops, or a tailored session with our one to one SEO training. Got a whole team who are interested in learning SEO? We also offer in house training at your premises! Give us a call on 01246 556 565 for more information. - [Website Checklist](https://www.seo-copilot.co.uk/website-checklist/) - [Banners and Signs](https://www.seo-copilot.co.uk/graphic-design/banners-and-signs/): When creating banners and signs to get printed, we take your current logo; or combine with our logo design service if you don’t currently have a logo (or think it could be improved), and your brand colours to create eye catching, yet informative, marketing materials which are effective in attracting customers to your business. - [Print Design](https://www.seo-copilot.co.uk/graphic-design/print-design/): Print design involves creating designs which represent your brand, and are then printed onto material (whether it is paper, cardboard or plastic etc). At SEO CoPilot, we understand the importance of consistent branding for your business, which is why we combine our graphic design skills with our knowledge of branding to create stunning print design which meet your exact requirements. - [Business Card Design](https://www.seo-copilot.co.uk/graphic-design/business-card-design/): Having an aesthetically pleasing business card design, which shows your branding and products/services, is likely to encourage readers to make a purchase from you, as you are giving a great first impression. You should make the most of the small space you have, while avoiding overcrowding which could look messy and unorganised, including optimising both sides of the card. Here at SEO CoPilot, our graphic design team have vast experience in creating appealing business cards which include all the information your potential customers will need about your business. - [Logo Design](https://www.seo-copilot.co.uk/graphic-design/logo-design/): Every aspect of your logo should be considered during the brainstorming process of your logo design, and the logo designer you opt for should assist you with coming up with a logo type, colours, shapes and/or font which match the message you are wanting to put across. - [Brand Identity](https://www.seo-copilot.co.uk/graphic-design/brand-identity/): Your brand identity is how you present yourself to your customers, and how they recognise you as a brand. Not only does this make your business stand out from competition, it can also build up trust between you and your customers, encouraging repeat business. From your website to high-street shop, the packaging of products and the services you offer; your audience are looking for consistency through corporate identity. To achieve this, our graphic design team at SEO CoPilot will work on everything from your logo design to the packaging of your products, taking into consideration factors such as colour and font to best suit your business. - [What Is Graphic Design?](https://www.seo-copilot.co.uk/graphic-design/what-is-graphic-design/): You may already be aware of marketing tools such as Website Design, Search Engine Optimisation and Social Media Marketing – but what is Graphic Design and how can it help your business? Design involves creating branding and marketing materials using specialist design industry programmes like Adobe Illustrator. The process of graphic design has the potential for many different products which help to create your brand identity, combining elements of design such as colour, shapes, lines and typography to take your business to the next level. - [5 Reasons Why Mobile Design Is Essential](https://www.seo-copilot.co.uk/reasons-mobile-design-essential/): The way we search for and browse websites is changing – and according to statistics from various sources, more and more of us are moving towards browsing the web via our phones and tablets away from our laptops and PCs.  Therefore, anyone who owns or operates a website is going to need to start thinking about how best to approach mobile users – it’s not simply a case of making sure your site is easy to use, either – as a website that is mobile-friendly will impact positively upon your brand image and consumer appeal too.  Let’s take a closer look at why leading with mobile design is the best move your business can make online right now. - [Website Design Portfolio](https://www.seo-copilot.co.uk/portfolio/): At SEO CoPilot, we build bespoke websites that are simple to use and focused on generating more enquiries and sales. We take your ideas, apply what we know works, and work with you throughout to create a site that performs. - [Image Disclaimer](https://www.seo-copilot.co.uk/image-disclaimer/): All images used on this website are either the property of SEO CoPilot Ltd or are licensed from reputable stock photography agencies, including but not limited to Shutterstock.com and iStockphoto.com. These images are intended solely for illustrative purposes. - [Frequently Asked Questions – SEO CoPilot Ltd](https://www.seo-copilot.co.uk/frequently-asked-questions/): Ready to get found by Google and AI assistants? Book a free SEO/Website Design review with SEO CoPilot today. - [Sitemap](https://www.seo-copilot.co.uk/sitemap/): Sitemap - [What Is PageRank?](https://www.seo-copilot.co.uk/what-is-pagerank/): Google ranks its pages based on how important it feels they are to the internet world and PageRank is one of the ways Google measures the importance, authority and reliability of a web page. It's also one of the many factors used to determine which pages appear in search engine result pages, and where. The higher your PageRank, the higher possibility you will rank higher on Google as you are considered an authority site. PageRank is important because it can differentiate your site from a similar site. For example if there are two websites with comparable content, inward and outbound links as well as similar on page SEO - the one with the higher PageRank will appear higher up in search engine results. This will give you the edge over the competition in your field - [SEO Coaching Chesterfield](https://www.seo-copilot.co.uk/seo-coaching-chesterfield/): We came to realise that there was something missing in the SEO field – one to one coaching in SEO from someone who actually does it for a living.  We are able to offer SEO coaching to people in their own homes or offices. - [Local SEO Chesterfield and Derbyshire | SEO CoPilot](https://www.seo-copilot.co.uk/seochesterfield/): SEO (Search Engine Optimisation) involves looking at the keywords people are using when searching for a product, services or information and in this case SEO Chesterfield. This is universal – it doesn’t matter where the company or the client is based because the keyword research covers the whole of the internet. However, Google and the other search engines show results close to where you are searching from, these show at the top of the first page and there lies the opportunity. - [Common Website Redesign SEO Mistakes](https://www.seo-copilot.co.uk/common-website-redesign-seo-mistakes/): When it comes to getting seen on the internet, the only sure-fire way of doing so is by making sure that your website’s content is SEO-ready – that your keyword rankings are fresh, relevant and that you’re not missing out on any lucrative views and clickthroughs.  SEO is a fine art and it can take a number of professionals – designers, coders and writers – to make sure that a webpage is primed and ready to be placed at the top of Google’s mammoth list of search results. - [eCommerce Web Design](https://www.seo-copilot.co.uk/web-design/ecommerce-web-design/): eCommerce has been a buzz word for a long time now, and it’s now an integral feature of many websites and blogs offering goods and services for money. While you may be starting up a business online, or are just starting out moving your wares to a new audience via the internet, eCommerce web design is something you should certainly consider if you are looking to offer online visitors a quick and easy way to buy from you. - [Responsive Web Design](https://www.seo-copilot.co.uk/web-design/responsive-web-design/): A responsive web design is built to dynamically adjust to be easily viewed and navigated using mobile devices like tablets and smartphones; mobile browsing is increasing at a rapid pace, and if you don’t have a responsive website, you are most probably losing out on sales and customers. - [Website Redesign](https://www.seo-copilot.co.uk/web-design/website-redesign/): Website redesign is the process of taking your present, outdated website and updating it to meet current standards. Older websites often load slowly, use outdated methods and poor design, all of which lower your ranking on Google and reduce your website's usability. - [Website Development](https://www.seo-copilot.co.uk/web-design/website-development/): Website development is, collectively, the systems we build into your website to improve usability and user experience. - [What Are Landing Pages and Why Do I Need Them?](https://www.seo-copilot.co.uk/seo/what-are-landing-pages-and-why-do-i-need-them/): Not all the pages of a website need to be highly optimised. When we talk of landing pages, we are talking about pages that are highly focused towards the keywords we will be targeting with your website. They are called landing pages because (believe it or not and this may be a real shocker) people will land on them! A page such as this is optimised so that it gets ranked in the SERPs (search engine results pages) which then draws people into your website. Once there, your audience will be enticed by the optimised sales copy so that they buy your products or book your services. - [What Is a Call to Action?](https://www.seo-copilot.co.uk/seo/what-is-a-call-to-action/): A Call to Action is the segment of a website – usually a button – which tries to convince the browsers of a website to accomplish a desired action instantly, thus converting a website's visitor into a customer or client. - [White Label SEO](https://www.seo-copilot.co.uk/seo/white-label-seo/): By joining our White Label reseller program, you will be adding a valuable string to your business’ bow – providing your clients with highly valuable, hugely effective on-page white label SEO at a very competitive rate – and reselling such services, too, will impact positively upon your own business.  Becoming a reseller will ensure that your brand and services are even further recommended to the people that stand to benefit from them the most – making the program an added financial bonus and an exercise in promotion for your company. - [Conversion Rate Optimisation](https://www.seo-copilot.co.uk/seo/conversion-rate-optimisation/): When running a business online, whether it be via a website, a blog or social media platforms, you only really have two main aims – to get visitors interested in your products, and to sell them! Conversion Rate Optimisation is the process by which content is written and edited to increase the chance of visitors both returning to your website regularly and, most importantly, investing in your services. Essentially, it’s all about converting visitors into customers! - [Keyword Research](https://www.seo-copilot.co.uk/seo/what-is-keyword-research/): Keyword research is simply the work you do to find out what your best keywords or phrases are. Keywords are a great tool for organic SEO, but before you decide on which to use, you’re going to need to do your homework. You need to know the volume of users searching and the competition of other sites already using those keywords. - [PPC SEO](https://www.seo-copilot.co.uk/seo/what-is-ppc-seo/): What is PPC SEO? It’s a question that we hear a lot. PPC SEO stands for Pay Per Click Search Engine Optimisation. It’s a paid method we use to increase your search engine standing, web traffic and conversion-rate quickly. - [Local SEO](https://www.seo-copilot.co.uk/seo/what-is-local-seo/): What is local SEO? Say that you wanted to go to a restaurant and you type that into a search engine, you’ll notice that without putting in your location, the first listings that come up are for those restaurants nearest to you. There’s even a map on the right hand side of the screen showing you exactly where they are. This is local SEO, clever isn’t it? - [Organic SEO](https://www.seo-copilot.co.uk/seo/what-is-organic-seo/): What is organic SEO doing to help you? We use organic SEO to increase your business in several ways. - [What Is SEO?](https://www.seo-copilot.co.uk/seo/what-is-seo/): What is SEO? It’s a question we hear a lot. The term SEO has been floating around for years now and it is still shrouded in misconception, so let us clear up the mystery. SEO stands for search engine optimisation it is a variety of methods that help your website appear higher in search engine rankings and therefor bring you more customers and sales. - [Contact Us](https://www.seo-copilot.co.uk/contact-us/) - [Blog](https://www.seo-copilot.co.uk/blog/) - [Website and SEO Case Studies](https://www.seo-copilot.co.uk/case-studies/): These web design case studies show our reasons for the whys and hows of web design and show our thorough processes and attention to details at all stages of design and development. As a client of SEO CoPilot you will enjoy being involved in the process – and we communicate with you constantly through our online project management portal so you are always informed of developments and everybody knows who is doing what, and when. We try to make the difficult process of designing and building websites as smooth and enjoyable as possible for our customers, and offer constant support and advice long after the projects are completed. - [Testimonials](https://www.seo-copilot.co.uk/testimonials/): Here at SEO CoPilot, we take pride in creating unique websites for our clients, which are easy to navigate, and ultimately lead to increased sales. - [Website Design](https://www.seo-copilot.co.uk/web-design/) - [Graphic Design](https://www.seo-copilot.co.uk/graphic-design/): It is likely that no matter what industry you are in, the market is competitive – and many businesses are competing to become the best in the sector for their target location. For this reason, you should combine your logo design with quality website design to ensure that you are offering your target audience the full package, and are showing that you are professionals in your particular industry.  If you are unsure why graphic design is important for your business, contact our friendly design team on 01246 556 565 and we will be happy to advise you. - [SEO](https://www.seo-copilot.co.uk/seo/): At SEO CoPilot we have one goal and that is to make your business successful online and bring new customers, sales and profit to your bottom line and we give you a detailed report each month to show you the progress you are making. - [About](https://www.seo-copilot.co.uk/about-us/): Not only do we care for our clients, but our team also like to give back to the local community as much as possible. We support local charities such as Ashgate Hospice and Pathways homeless charity, and will continue to do more volunteer work in the future. - [Home](https://www.seo-copilot.co.uk/) ## Portfolio Items ## Testimonials ## Categories - [2015](https://www.seo-copilot.co.uk/category/2015/) - [2016](https://www.seo-copilot.co.uk/category/2016/) - [2017](https://www.seo-copilot.co.uk/category/2017/) - [Algorithms](https://www.seo-copilot.co.uk/category/algorithms/) - [Blog](https://www.seo-copilot.co.uk/category/blog/) - [Blogs and Blogging](https://www.seo-copilot.co.uk/category/blogs-and-blogging/) - [Branding](https://www.seo-copilot.co.uk/category/branding/) - [Business tools](https://www.seo-copilot.co.uk/category/business-tools/) - [Case Studies](https://www.seo-copilot.co.uk/category/case-studies/) - [Choosing and SEO](https://www.seo-copilot.co.uk/category/choosing-and-seo/) - [Content](https://www.seo-copilot.co.uk/category/content/) - [Conversions](https://www.seo-copilot.co.uk/category/conversions/) - [CRM System](https://www.seo-copilot.co.uk/category/crm-system/) - [Ecommerce](https://www.seo-copilot.co.uk/category/blog/ecommerce/) - [Google](https://www.seo-copilot.co.uk/category/google/) - [Local SEO](https://www.seo-copilot.co.uk/category/local-seo/) - [Pagerank](https://www.seo-copilot.co.uk/category/pagerank/) - [Pay Per Click](https://www.seo-copilot.co.uk/category/pay-per-click/) - [Responsive Web Design](https://www.seo-copilot.co.uk/category/case-studies/responsive-web-design/) - [Reviews](https://www.seo-copilot.co.uk/category/reviews/) - [Search Engine Rankings](https://www.seo-copilot.co.uk/category/search-engine-rankings/) - [SEO](https://www.seo-copilot.co.uk/category/seo/) - [SEO Plugins](https://www.seo-copilot.co.uk/category/blog/seo-plugins/) - [SEO Tools](https://www.seo-copilot.co.uk/category/blog/seo-tools/) - [Social Media](https://www.seo-copilot.co.uk/category/social-media/) - [Updates](https://www.seo-copilot.co.uk/category/updates/) - [Web Design](https://www.seo-copilot.co.uk/category/web-design/) - [Website Audit](https://www.seo-copilot.co.uk/category/website-audit/) - [Website Redesign](https://www.seo-copilot.co.uk/category/case-studies/website-redesign/) - [Website security](https://www.seo-copilot.co.uk/category/website-security/) - [White Label SEO](https://www.seo-copilot.co.uk/category/white-label-seo/) # SEO CoPilot Ltd ## SEO CoPilot is a Chesterfield-based web design and digital marketing agency established in 2012, helping businesses in Derbyshire, across the UK and internationally rank higher, attract visitors and convert them into customers. With over 150 five-star reviews and bespoke, no-tie-in packages, we design, build and optimise every website with ranking and conversion in mind from the ground up. ## About SEO CoPilot SEO CoPilot Ltd is a web design and digital marketing agency based in Chesterfield, Derbyshire, led by director Guy Tomlinson. Unlike agencies that treat SEO as an afterthought, we design, build and optimise every website with ranking and conversion built in from the foundation. Our in-house team covers SEO, website design, website redesign, website development and graphic design, so strategy, build and creative all work together. ## Key Information - Established 2012; serving clients locally, across the UK and internationally - Main services: SEO, website design, website redesign, website development and graphic design - Over 150 five-star reviews across Google, Facebook and Yell - No long-term tie-in; bespoke packages tailored to each business - Free SEO audit and free quote available - Based in Chesterfield, covering Chesterfield, Sheffield and Derbyshire, plus remote nationwide and international - Phone: 01246 556565 - Email: enquiries@seo-copilot.co.uk ## Services - [Search Engine Optimisation (SEO)](https://www.seo-copilot.co.uk/seo/): Improving organic rankings to drive targeted traffic, leads and sales - [Website Design](https://www.seo-copilot.co.uk/web-design/): Bespoke, conversion-focused websites built with SEO at the foundation - [Website Redesign](https://www.seo-copilot.co.uk/web-design/website-redesign/): Modernising existing sites to improve usability, conversions and rankings - [Website Development](https://www.seo-copilot.co.uk/web-design/website-development/): Bespoke build and development, from responsive design to ecommerce and custom functionality - [Graphic Design](https://www.seo-copilot.co.uk/graphic-design/): Logo design, business cards, product packaging, print design, banners and signs ## Useful Pages - [Portfolio](https://www.seo-copilot.co.uk/portfolio/): Examples of our website design and branding work - [Testimonials](https://www.seo-copilot.co.uk/testimonials/): What our clients say - [About Us](https://www.seo-copilot.co.uk/about-us/): Who we are and how we work - [Meet the Team](https://www.seo-copilot.co.uk/about-us/meet-the-team/): The people behind SEO CoPilot - [FAQ](https://www.seo-copilot.co.uk/frequently-asked-questions/): Common questions about SEO and our services - [Blog](https://www.seo-copilot.co.uk/blog/): SEO, web design and digital marketing guides - [Contact Us](https://www.seo-copilot.co.uk/contact-us/): Get a free quote or SEO audit