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Ready, Steady, Mobilegeddon – Whats all the fuss about with this new search algorithm?

Google are generally more tight lipped than a supermodel with collagen when it comes to announcing updates to their search engine algorithm, but in an unusual turn of events the search giant recently revealed that from the 21st of April 2015 a new algorithm will be launched that will detect searches performed on a mobile device; the new update is being hailed as “Mobilegeddon” by developers worldwide, and if you promote and conduct your business online then you simply cannot afford to ignore this important change.

What does this mean for anyone who uses the internet to find my website?

In short and as mentioned previously, if you search for websites using a mobile device the new algorithm will place sites that are mobile-friendly higher up in the page rankings than any which are not; this could mean a lower page ranking for you and competitors who were below you could leapfrog above you if Google deems them mobile-friendly. Subsequently, you could see less traffic to your site which in turn will lower your visitors, potential sales and future business – this will affect you no matter what industry you are in!


Im panicking! What should I do first?

Relax, you’re in the right place. A good place to start is with the people who are going to make this change, Google. Head over to the Google Developers page and enter your website address into the box and wait for the analysis to finish – after a few moments you should see the results of your sites mobile-friendliness, and if all goes well you will get the text “Awesome! This page is mobile-friendly” – which means your website has ticked most or all of the boxes and satisfies Googles new search algorithms criteria for viewing on a mobile device. However, if the analysis should find anything wrong with your website then it will notify you with “Not mobile-friendly” and give you some explanations as to where the issues are. Typically, these include “Text too small to read, Links too close together, Mobile viewport not set and Uses incompatible plugins”.


Screenshot showing that SEO CoPilot is mobile friendlyEep! Google saw red!

If you were unfortunate enough to see the “Not mobile-friendly” message then don’t panic! We can help you to get everything ship-shape and in order ready for the new update, we will weave our magic and conduct a FREE assessment of your website; once we have identified the problems we will contact you and let you know what’s needed to be done to make your site mobile device compliant.

Don’t delay, with less than a month left before the update begins to roll out it pays to be ready and prepared – contact SEO CoPilot today on 01246 540 869 and we can take care of all your mobile friendly needs.

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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