When considering employing someone to do the search engine optimisation for your business there are a number of things to consider. How much experience they have, what are their successes, which kind of companies do they do the SEO for etc? Another thing to consider is whether to use a local company or one based in another part of the world.
Weighing up the pros and cons, unless you wish to see someone in the flesh then it doesn’t really matter where the company is based. There is so much technology available nowadays that almost everything can be done virtually. Most of these options are also free. For example Skype – this software allows you to talk over the internet at no cost as long as the other person has the software too. With a webcam you can also see who you are talking to and it doesn’t cost you anything. Video conferencing can be a great tool for sharing ideas, explaining campaigns and seeing the people you are talking to is always reassuring. Another great conferencing software called Oovoo allows for video conferencing for multiple (up to twelve) people, Dropbox allows the transfer of files for free and can be made secure by the use of passwords. This means that the files you are working on can be accessed by the people that need to get to them, regardless of where they are based. If you are based in Australia and your SEO company is based in England you can both get to the necessary documents without faxing, scanning or emailing.
SEO involves looking at the keywords people are using when searching for a product, service, information etc. This is universal – again it doesn’t matter where the company or the client is based because the keyword research covers the whole of the internet, all over the world. The only issue of course is language. It is advisable to use an SEO company that is native speaking. For example don’t use an Indian company if you need perfect English as this might not be possible.
Payment can also be done online nowadays. This is secure and services such as Paypal offer a very safe way of transferring funds. Digital payments mean that business can proceed swiftly and safely – which can only be a bonus.Don’t be alarmed if you aren’t up to date with the latest technology though, at SEO Copilot we can talk you through the whole process.So to conclude, if you prefer a local SEO company in Chesterfield then that is fine, we can come and see you. But if you live far away that isn’t a problem either because thanks to today’s technology, it’s as if you were local!