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Keywords Research
What Are Keywords and Why Do I Need Them?
What are keywords? They are the building blocks of SEO, the first way of building your website with search engines in mind.
Keywords are words or phrases placed at strategic intervals in your website text and code. On a very basic level, search engines work by matching a user’s query with words on a website, presenting a list of websites as an answer to their search. Obviously, search engines are a touch more technical than this but that’s the gist.
When we start building a website, one of the first things we consider is keywords, so that we can build them into all the copy of your website text and into the background code. This identifies your website as the services or products that you promote. It’s the first step in an organic SEO strategy to improve your website ranking by driving relevant traffic to you.
Keywords might sound like a very simple method of SEO but they only work for you when you’re using them correctly. Having us write your keywords and website text means that:
- Your keywords are properly researched and relevant
- Keywords appear in the right places
- Keywords are not overloaded on a page
Search engines like Google are very particular about SEO and especially keywords. If you get it wrong, then at best your SEO won’t improve and at worst Google will block you from ranking at all. Our keyword services help you by optimising your website and preventing you from unknowingly damaging your site’s reputation.
What Is Keyword Research and Why Do I Need It?
Keyword research is simply the work you do to find out what your best keywords or phrases are. Keywords are a great tool for organic SEO but before you decide on which to use, you’re going to need to do your homework. You need to know the volume of users searching and the competition of other sites already using those keywords.
Doing your own keyword homework can be very confusing using tools like Google Ads, while it’ll give you all the information you need to decide the best keywords to use, such information isn’t always that useful to the untrained eye. It’s important to know what you’re looking for in keywords because if you pick the wrong ones with too much competition or too-low volume of searches then your SEO will not improve. This is where SEO CoPilot comes in, we know what we’re looking for and can give you all the benefits with none of the hassle of DIY SEO.
Using Keyword Research to Understand Your Market Competition
Keyword research is vital in maximising your web traffic but it also helps to provide you with wider insights into your customers and your competition. When we have analysed what terms your market is using to search for products or services like yourself, we then have to decide which is the best search term to bring you traffic.
There are multiple factors which need to be taken into consideration, for example knowing what your competition is doing, figuring how it is working for them and how to do it better for you.
To someone with little experience in this field, a high volume search term can look like the golden ticket to Willy Wonka’s chocolate factory. But there are two big reasons why this is too good to be true:
High volume normally means high competition and when you’re a new site, it’s unlikely you’ll be able to compete with dominant websites without a large budget.
High volume search terms may get you traffic but they’re unlikely to get you a high number of conversions, and any e-commerce site relies on conversions.
It’s our job to look at all the facts and figures and present you with the best solution. You concentrate on running your business and let us worry about your online marketing.
Keyword Research Maximises Your Money
Keyword research is especially valuable if you’re looking to run a PPC campaign. Keyword tools show us how useful any word or phrase would be in driving traffic to your website and the estimated cost of a campaign based on those words. We will look at all of this information and report back on the best course of action using our experience.
Using a service like SEO CoPilot to run your research and any subsequent campaigns is spending money wisely, because you can be sure that your keywords are actually working for you. If they’re not researched properly your SEO will be poor and any PPC campaign unsuccessful. Don’t throw your money away.
Keyword research is essential when copy writing and building a website. It’s an invaluable tool for both organic and inorganic SEO if you know what you’re doing. We’re experts in this field and provide quality, personal service, leave your SEO with us and you’ll be getting the best service and trustworthy advice.
Proven Results
I am now going to carry on using SEO CoPilot for the maintenance and upkeep of the site, and they are already looking to support me for an SEO campaign to boost my site's visibility.
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