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What is CRO?

‘Conversion Rate Optimisation’ – or CRO – may sound like complicated internet jargon, but really it’s an easy concept to explain!  Conversion Rate Optimisation is about providing for the current users of your website, figuring out what these users are looking for when they arrive at your site prompting them to take action to buy from you or book your services. Through clever use of analytics and user feedback, this can improve the effectiveness of your website – without the need to sniff out new visitors.

Sometimes, all your website may need is a little tweak here and there for it to bloom into a fully-optimised hotbed of activity, in which regular visitors to your site become regular customers for your site. Case studies have found that, in some instances, even just changing the colours of buttons and text on a webpage can increase productivity noticeably! Or perhaps slightly editing the content of your website can help increase the percentage of visitors who convert into customers – no matter what you need, SEO Copilot can identify ways you can improve your site, in order to get a higher percentage of people to sign up for your product or service!

When it boils down to it, CRO is all about optimising the rate of visitors who convert to customers… it does exactly what it says on the tin!


Why is CRO important?

cro line graphSearch Engine Optimisation (SEO) goes hand-in-hand with Conversion Rate Optimisation. Whilst Search Engine Optimisation makes your website appear higher in search engine rankings (therefore attracting more customers to your website), Conversion Rate Optimisation increases the chance of browsers both revisiting your website repeatedly and investing in your services.

Ultimately, CRO aims to generate more sales for your website using the browsers you have presently, thus increasing overall profit made because it’s much more cost-effective to convert a higher percentage of the visitors you already have than to attract more. This means that CRO is valuable because it increases profits whilst simultaneously lowering your cost per acquisition. In fact, if you were to double your conversion rates, you would be concurrently cutting your cost per acquisition in half.

Also, if you were to decide to spend money trying to increase the number of visitors who come to your website, using Conversion Rate Optimisation methods would allow for you to get more out of your increased marketing efforts.


Tips & Tricks

If you truly want to increase your customer base and be successful in converting regular visitors into constant customers on your website, try viewing your website through a visitors eyes… here are a few things to consider:

  1. Make sure your website is aesthetically pleasing so that visitors won’t be turned off by a shabby, unsophisticated webpage. Even seek help from SEO Copilot to help redesign you website because, when it comes to webpages, people will judge a book by its cover!
  2. Create clear precise CTAs (Calls To Action) Things like. Book, Buy now. Contact us today which entice the viewer to take action instead of clicking off your website and not buying from you or using your services.
  3. Make things simple. First time visitors may be put off by websites who jump straight in at the deep end! Consider keeping your homepage mostly jargon free, so that everyone can understand it easily. Then, get down to the nitty gritty after you have captured the visitors attention in the first page.
  4. Get out there on social media! A well supported page on Twitter or Facebook can go a long way… reputation is key to any webpage, and can still hold a huge sway on potential customers!
  5. Read reviews on your webpage too. Once you’re on social media, people are given the opportunity to voice their opinions about your webpage and what they do and don’t like about it. Use these reviews as a form of constructive criticism to make your webpage better for the majority of its visitors. Maybe even ask visitors to complete a survey of your website on
  6. Use imperative verbs to sell your services. Persuasive words such as “Go” and “Buy” may push browsers into becoming customers for your webpage.

Though you’ve been provided with, undoubtedly, 5 great tips and tricks, why not see what else SEO Copilot has to offer? SEO Copilot can analyse your web presence and factors affecting your customer base, as well as any problems you may have with SEO, CRO or the aesthetics and content of your website. Our team of experts (also known as ‘web geeks’) will help to optimise your website to its full potential, so don’t hesitate to get in touch now on 01246 540869 or… you won’t regret it!

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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