Keyword Research is an important part of any successful SEO campaign. Without keyword research it is difficult to find out which are the best keywords to use to rank for on the clients site. Before asking an SEO company to launch a campaign for you, make sure that they can complete effective keyword research for you before you sign into any contract with them.
A competent, well-managed SEO firm should be able to provide you with ways in which you can improve areas of your website in order to make visitors’ experiences better and improve the website’s ranking placement on the main search engines such as Google and Bing. They should also be able to compare and analyse your site against your competitors in order to allow your site to compete more effectively.
A good aspect of a quality SEO company should be that they have a member of staff who can specialise in SEO Copy-writing. If they do not, then this probably means that you should look into finding a different company that does operate under such a strategy.
Never choose an SEO company that has chosen the dark side of SEO!
Any SEO specialists should be able to tell you what their link strategy for your site is and why it will be effective. If they do not offer you a quality link strategy, then this means that they probably won’t gain very good results for you. They should also be using white hat SEO (abiding by the search engine rules) techniques in their link strategy, as black hat SEO (manipulative and deceptive unsafe techniques) could lead to the website being penalised or even banned from search engine results pages.
Ask for references from previous clients and check with them to see if they have been recommended.
Ask them to give you examples of successful work they have completed for clients and what they did to achieve this.
Ask them about the history of the company, usually older firms will have more experience, but sometimes newer companies who use the latest SEO techniques may be a better option.
Choosing an SEO Company because it promises a ‘Number 1’ position on Google – there is no guarantee to achieving this, and there are so many factors that decide this it is impossible to be able to make such a promise.
Choosing a firm that participates in offers to submit a site to hundreds of search engines.
Choosing a business that says they can offer you a quick and easy solution. The best SEO work is completed when time is taken to research and detail what needs to be done and careful consideration has to be put in when performing tasks to get the best results.
Opting for SEO professionals who create and develop your site in Flash -search engines cannot read text off of Flash as the technology creates a webpage made up of one image. Therefore, the crawlers who trawl through the sites won’t be able to find any of the links or other rank determining factors that may be on your website.
Companies who use hidden links or text to try and improve the density of keyword and link relevancy, are poor options because search engines will be able to spot spamming techniques easily, and can penalise for such tricks.
Never change content on a fully optimised site without consulting your SEO firm as it can be dangerous – it could mean that your site could drop down the search rankings dramatically, especially if you have deleted a lot of work that had been done to optimise the page in the first place. The best thing to do is to thoroughly check the work that has been completed, ask the SEO firm for information on the work that they have completed, and ask them to alter it to fit around the content you wish to include. This way, you can alter the content on the site whilst it remains fully optimised.