What Is Organic SEO Used For?

Let’s start by answering what are organic results? The term “organic” when describing SEO isn’t dissimilar to your organic vegetables, it just means a natural way of optimising your search engine ranking and that they are the first results after the paid option which show at the top of the page. It is well known that often people will ignore the initial paid results and instead choose from the organic results, this is because they would often prefer to use a company that ranks highly without paying. Ranking highly in the organic results takes a lot longer than it does to rank when paying by way of PPC so it can be a tough choice at times.

We often suggest running a paid campaign for you while we are hard at work raising your position in the organic results, giving you a win-win situation!

Organic SEO Techniques

What is organic SEO doing to help you? We use organic SEO to increase your business in several ways.

Copy Writing

We write website copy and code with keywords and phrases in all the right places. This signals to search engines that your website content is relevant to the user’s query and increases your ranking.

Web Presence

A business’ online web presence should never end with their website. To increase your SEO organically we maintain strong, relevant profiles for you on social media, which can even include blogs. We post regular, carefully selected content to drive more traffic to your website, increasing your search engine standing.

Link Building

A top organically-ranking website is regarded by search engines as an authority source. We increase your website’s authority in several ways, including writing relevant content and networking online with other authority sources and swapping links. Associating with the right sources builds your website a brilliant reputation.

User Experience

The design and comprehensiveness of your website cannot be understated. All of our websites are built with usability in mind and the better the user experience, the more people that will: return to your website, bookmark it, subscribe to it and buy on it. Search engines recognise this and boost you up the rankings.

We use Organic SEO to build your website a strong reputation online over time. It may feel like the long way round but it builds a lasting reputation, which is well worth putting the time and effort in.

DIY SEO Is Like DIY Open Heart Surgery, It’s Not a Great Idea!

What is organic SEO doing to hurt you? DIY SEO can be dangerous to your web standing. Without being properly trained you can cause you a number of problems which aren’t easy to recover from.

Keyword Overload

DIY marketers understand the importance of keywords but without knowing how to properly use them. Consequently, they put their keywords everywhere and search engines blacklist them for trying to manipulate user results.

Toxic Links

Businesses can see that networking works online but without knowing the best sources to link to they can inadvertently build up toxic links. These are links to sites that search engines have red flagged and by linking to them, your reputation is damaged. In extreme cases, toxic links have caused people to delete their entire website and start again with a clean slate.

Your business won’t often benefit from DIY SEO; if you’re going to compete on the internet you need to use your SEO properly and that’s what we’re here for. You can’t reason with a search engine and once you’ve unknowingly damaged your reputation it’s very hard to build up again.

Organic SEO

What is organic SEO but a sure fire way to ensure your website has a good reputation and longevity which increases your business potential tenfold? Organic SEO is essential for the long term but doesn’t produce instant results, so if you need quick conversions you need our PPC SEO service.

SEO CoPilot Ltd

5.0

Clients across diverse industries trust SEO CoPilot for SEO, website design, and graphic design that delivers. Discover how we’ve helped businesses like yours achieve their goals and grow.

Google Reviews

Gowercroft Joinery

We’ve had a fantastic experience working with Guy, Joanne and Anastasiia at SEO CoPilot. Not only does our new website look brilliant – it’s also performing exceptionally well on Google, which is exactly what we needed. The team are true experts in their field. They brought a wealth of knowledge to the table and went above and beyond behind the scenes, doing thorough research and groundwork to make sure every element of our site was built for success. We really appreciated their honesty and strategic advice – including telling us what not to do when it could have harmed performance. It was a real partnership, and their attention to both aesthetics and SEO was spot on.

Gowercroft Joinery

Gary Brooks

I contacted Guy and the team at SEO CoPilot about building a new website for my company. We have just completed the build and it is now live, I would highly recommend the whole team, they are all fantastic, and very easy to work with, responding to everything straight away.

I am now going to carry on using SEO CoPilot for the maintenance and upkeep of the site, and they are already looking to support me for an SEO campaign to boost my site's visibility.

Website Design Portfolio

Explore our portfolio to see how we’ve brought brands to life through bespoke website design. Every project is tailored to reflect our clients’ identity and help them stand out in a competitive market.

If you have any questions or want to discuss your own project, we’re here to help.

Portfolio