When running a business online, whether it be via a website, a blog or social media platforms, you only really have two main aims – to get visitors interested in your products, and to sell them! Conversion Rate Optimisation is the process by which content is written and edited to increase the chance of visitors both returning to your website regularly and, most importantly, investing in your services. Essentially, it’s all about converting visitors into customers!
While you’ll have some fantastic ideas, products and a good ethic when it comes to helping your customers and ensuring their every need is catered for, the only real answer to this question is ‘possibly’! As part of our web redesign and SEO consultation services, SEO CoPilot offer a thorough and efficient walkthrough of any content currently representing your brand and online presence. Conversion Rate Optimisation essentially hinges on what can be done with your content to really inspire that casual browser to come back and make an educated sale with you. You could well be restricting your business’s own growth potential without ever realising it – and it’s all down to what’s in the details!
One of the huge benefits to this process is that it effectively saves you from having to hunt down new visitors for your website. While SEO is key to running a business online as it helps raise your profile and ensures that you have regular interest in your products and services, what Conversion Rate Optimisation sets out to do is really capture the interest of the people that may already be visiting you. For every 1,000 new visitors to your website, you may only get a sale from ten or twenty people – CRO seeks to increase this number to ensure that you’re really getting a return on your investments and reaping the benefits from an escalated number of unique visitors. It’s all about capturing the unique browsers and converting them into regular consumers!
When it comes to enhancing your customer base and truly converting casual viewers into regular buyers, you need to put yourself in the shoes of the consumer. While there are a number of factors that we consider when it comes to optimising your web presence, bear in mind how a new visitor may view your website first time around. Is your visual presence appealing and evenly spaced? Are your policies and processes clear and easy to understand? Perhaps most importantly, do you inspire trust from your visitors – are you open, honest, accessible and well-supported on social media? Word of mouth, despite the internet having changed much in the way we see and use businesses, still holds a huge sway – particularly when it comes down to what people say about you on Twitter, via your Facebook page, or you can even be judged in this way by which social networks you actually have presences on. Testimonials are key!
When it comes to Conversion Rate Optimisation, SEO CoPilot offers an analysis of your web presence and factors affecting your customer base alongside any concerns you may have regarding both SEO and the general look and feel of your website. It’s not all skin-deep – there are ways and means to help enhance your business potential in the details of your design, and our experts will know which buttons to press and levers to pull to get your visitors coming back again and again!
If you’re a new business, or even if you’ve only recently made the leap to trading online, why not contact SEO CoPilot today for a web design consultation at your convenience? Your business potential could become a reality – contact our experts and we’ll be happy to run ideas past you to help audit your website at your convenience.