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March 10th, 2021

SEO COPILOT LTD – Terms and Conditions

Our standard terms and conditions regarding optimisation are details below.
By placing an order with SEO CoPilot Ltd, you confirm that you are in agreement with and bound by the terms and conditions below.


The Client : The company or individual requesting the services of SEO CoPilot Ltd.
SEO CoPilot Ltd: Primary designer/site owner, employees, or affiliates.


SEO CoPilot Ltd will carry out work only where an agreement is accepted via the Proposify Quotation Service. SEO CoPilot Ltd will carry out work only for clients who are 18 years of age or above


SEO CoPilot Ltd will work with the client through a communication software called Basecamp. The client will need to work with SEO CoPilot Ltd solely on Basecamp to ensure that all documentation and details of the client’s business is kept secure.

SEO CoPilot Ltd will not be liable for any logins, business details or client information that is lost or deleted. It is the client’s responsibility to ensure maximum security is kept through Basecamp.

You can view more about Basecamp’s Privacy rules here:

Website Design and Optimisation

Whilst every endeavour will be made to ensure that the website and any scripts or programs are free of errors, SEO CoPilot Ltd cannot accept responsibility for any losses incurred due to malfunction, the website or any part of it.

The website, graphics and any programming code remain the property of SEO CoPilot ltd until all outstanding monies are paid in full.

SEO CoPilot Ltd will not take responsibility for any copyright infringements caused by materials submitted by the client. We reserve the right to refuse any material of a copyrighted nature unless adequate proof is given of permission to use such material.

Amendments to the Client Brief

Any additions/amendments to the brief will be carried out at the discretion of SEO CoPilot Ltd and where no charge is made by SEO CoPilot Ltd for such additions, SEO CoPilot Ltd accepts no responsibility to ensure such additions are error-free and reserves the right to charge an according amount for any correction to these or further additions.

Following acceptance of our quotation in Proposify, SEO CoPilot Ltd will provide the client with a 5 working day window within which to make changes to the website WITHIN the scope of the agreed page structure and functionality at no additional cost.

Any changes required by the client that is outside of the agreed page and functionality structure, and/or are notified to SEO CoPilot after the 5-day window has elapsed, will undergo an Impact Assessment (IA) in respect of any additional time and cost that may be required to complete these changes.

SEO CoPilot Ltd will undertake this IA and advise the client within no longer than 10 working days of notification of the changes of the additional time/costs required to include the new requirements in the website build.

The client may choose to continue with the original or revised proposal. Where additional costs are incurred, these shall be invoiced to the client accordingly and an amended Schedule of Works will be provided to the client under the cover of an updated proposal document

Where the client opts not to continue its project following the IA, SEO CoPilot Ltd reserves the right to invoice the client for all work carried out on behalf of the client in line with the initial brief and agreement as accepted in the Proposify Quotation Service.

The client agrees to make available as soon as is reasonably possible to SEO CoPilot ltd, all materials required to complete the site to the agreed standard and within the set deadline.

SEO CoPilot Ltd will not be liable for costs incurred, compensation or loss of earnings due to the clients failure to provide agreed materials to agreed deadlines.

SEO CoPilot Ltd will not be liable or become involved in any disputes between the client and its customers and cannot be held responsible for any wrongdoing on the part of a client.

SEO CoPilot Ltd will not be liable for any costs incurred, compensation, or loss of earnings due to the work carried out on behalf of the client or any of the clients appointed agents.

Once a website has been designed and completed the final balance of payment is then due in accordance with our payment terms.

There are no exceptions to this, i.e. if the client decides they no longer want the site, as they have commissioned the work and paid a deposit they are still obliged to pay for the work that has been done. Non-payment will result in legal action being taken if necessary.

Payment of Accounts

Interest may be charged by SEO CoPilot Ltd from 30 days after the date on which the payment in question fell due to the date on which that payment (including all applicable interest) is paid in full and interest shall be charged on a daily basis with reference to a year consisting of 365 days and with all unpaid interest compounded monthly.

If accounts are not settled or SEO CoPilot Ltd has not been contacted regarding the delay, access to the related website may be denied and web pages removed, we will then pass such cases to the Small Claims Court to pursue payment, non-payment can result in county court judgments (CCJ’s) being added to the client’s credit rating.

Following consistent non-payment of an invoice, our Solicitors will contact the client in question with a view to taking the matter further and if need be to seek payment through legal procedures, and if necessary court summons. If the website completion is held up by the customer over 60 days from the start of the project SEO CoPilot Ltd may ask for the balance to be paid up to 95% of the total amount.

Complaints Procedure

Any complaints arising from the service or products provided by SEO CoPilot Ltd need to be raised with Guy Tomlinson by email ( as soon as practically possible following discovery of the issue of complaint.

SEO CoPilot Ltd will acknowledge receipt of the complaint within 24 hours of receipt, with an initial response to the complaint sent to the complainant within 5 working days.

SEO CoPilot Ltd aims to resolve all complaints received as quickly and as amicably as possible

Email Notifications

SEO CoPilot Ltd shall send the Customer the following information by email to the specified email address: (a) future changes to SEO CoPilot Ltd charges or fees; and (b) any additional terms and conditions or changes to the way in which the Service shall be run.

SEO CoPilot Ltd shall give the Customer no less than 30 days prior notification of those changes.

We will add your email address to our email list for our newsletter, this will be sent when we have news, tips, help, or offers. If you do not want to be contacted with our newsletter, please unsubscribe when you receive the first newsletter email.

Notwithstanding the email notifications highlighted above, we will use the Basecamp Project Management Service to collaborate with our clients on each project we undertake as deemed necessary. SEO CoPilot Ltd will provide access to Basecamp to the client at no additional charge.

Limitation of Liability

SEO CoPilot Ltd’s total liability to the Customer shall not exceed the aggregate of any sums paid to SEO CoPilot Ltd by the Customer during the calendar year in which the applicable cause of action against SEO CoPilot Ltd arose.

Neither party shall be liable to the other for its failure to comply with its obligations under the Agreement caused by anything beyond its reasonable control.

Term of Agreement and Termination

The Agreement shall commence on the date of its execution and it shall last for the period agreed.

Disclaimers and limitations on liability.

SEO CoPilot Ltd shall not be responsible for URLs dropped or excluded by a search engine for any reason. This is due to the nature of the search engine algorithm changes that can affect any website unexpectedly.

SEO CoPilot Ltd will not be responsible for any commercial or business losses (including without limitation loss of goodwill, profits, contracts, anticipated savings, data, or wasted expenditure).

SEO CoPilot Ltd are not responsible for the actions of anyone from the SEO Training given by SEO CoPilot Ltd. SEO CoPilot Ltd shall not be responsible for delays or failure of performance resulting from Internet Service Provider delivery problems or failure, or any communication or delivery problems associated with Client’s receipt of the Account Service data.

SEO CoPilot Ltd shall not be responsible for acts or causes beyond their control, including but not limited to: acts of God, strikes, lockouts, communications line or equipment failures, power failures, earthquakes, or other disasters.

SEO CoPilot Ltd does not represent or warrant that Customers’ URLs will achieve a favourable position, or any position, within a particular search engine.

You expressly agree that use of the services provided by SEO CoPilot Ltd hereunder is at your sole risk. These Services are provided on an “as is” and “as available” basis.

SEO CoPilot Ltd expressly disclaims all warranties of any kind, express or implied, including without limitation any warranty of merchantability, fitness for a particular purpose or non-infringement.

Notwithstanding the security precautions taken against disclosure of information, there are certain conditions that exist on the Internet generally which are outside of SEO CoPilot Ltd’s control and could result in a breach of security. Accordingly, SEO CoPilot Ltd cannot guarantee that Your Account Service data information will be free from corruption or piracy.

You hereby expressly waive any claim against SEO CoPilot Ltd arising out of the loss of data through corruption, piracy, and breach of security or for any other reason that is not based on intentional or grossly negligent actions of SEO CoPilot Ltd.

To the maximum extent allowed by law, SEO CoPilot Ltd and any of their parents, members, subsidiaries, affiliates, service providers, licensors, officers, directors or employees shall not be liable for any direct, indirect, special, incidental or consequential damages (no matter how they arose, including negligence), or for interrupted communications, lost data or lost profits, arising out of or in connection with the Services provided hereunder. Furthermore, SEO CoPilot Ltd will not have any liability for any losses arising because of the search engine algorithm changes, negative SEO by third parties or search engine guideline or quality control changes. SEO CoPilot Ltd’s services are not operational or accessible.

This section does not limit liability for bodily injury of a person.


It will be the client’s responsibility that any content written by SEO CoPilot Ltd or company working on their behalf to be accurate and correct. The client takes full responsibility for content on the website once it has been uploaded to the server.

Any images provided by the client will be the responsibility of the client to make sure they have full rights to add them to the website, this also goes for any logos of governing bodies or affiliations.

Data Protection

All client password data is kept safe electronically using the LastPass password manager which uses AES-256 bit encryption with PBKDF2 SHA-256 and salted hashes to ensure complete security in the cloud.

Any access from laptops or mobile devices will use the Two-factor authentication (sometimes referred to as multifactor or 2FA) adds extra security to your LastPass account by requiring a second login step before authorising access to our password vault.

This means if there was any unauthorised access to the device it will not allow them access to the passwords in the secure vault.

Any new passwords will be created using the LastPass safe password creator and Include Numbers, Symbols, Capital Letters, and Lower-Case Letters: We use a mix of different types of characters to make the password much harder to crack. Any passwords shared between employees will use the encrypted sharing system within the LastPass software.

SEO CoPilot Ltd provides training to employees so that they understand their responsibilities towards data protection and password security.

Database, Application and E-Commerce Development

SEO CoPilot Ltd cannot take responsibility for any losses incurred by the use of any software created for the client. Whilst every care has been taken to ensure products are problem-free and accurate, the ultimate responsibility lies with the client in ensuring that all software is functioning correctly before use.

Where applications or websites are developed on servers not recommended by SEO CoPilot Ltd, the client is expected to provide or seek any information, additional software, support or co-operation pertaining to the server required in order for the application to be correctly developed. Where large applications are to be developed, it is the client’s responsibility to provide a suitable testing environment which is identical to the final production environment.

The client is expected to test fully any application or programming relating to a website developed by SEO CoPilot Ltd before being made generally available for use. Where “bugs”, errors or other issues are found after the site is live, SEO CoPilot Ltd will endeavour (but is not obliged to) to correct these issues to meet the standards of function outlined in the brief.

Usual WooCommerce updates within the same main version (e.g. 3.1 upgrade to 3.2) can be done within the usual maintenance package. However major upgrades from full versions (e.g. 3.1 upgrading to 4.0) will require placing a copy of the website onto our test server and upgrading there first which is chargeable at our standard rate. We would then attempt to fix any quick issue. If the issues are not able to be fixed, we would then quote for fixing any problematic issues arising from plugin conflicts affecting the WooCommerce upgrade.

3rd Party Plugins

Continuity of Service (Website Functionality and Third-Party Plugins): When a site is first set up, all the core software and plugin components work harmoniously together. Very occasionally, as the various providers (theme and plugins) release new versions of their software, parts of the site can get out of sync and this can result in display errors.

It is your responsibly, as website owner to check your site from time to time including website contact forms (we recommend at least once a week) and to report any issues to us which we investigate and fix where possible (or restore from a previous backup) as part of our support for your site.

SEO CoPilot Ltd will not be responsible for any emails not received because of a faulty webform or plugin.

Sometimes a software update can have unseen consequences which only become apparent when particular actions are performed on the site, many days or weeks after the software has been updated. There is no way we can anticipate these in advance. We are not responsible for any plugins developed by a third party and used in the build of your website, very rarely a third party may discontinue a plugin of the support given for it, in this case we would need to charge you for finding a suitable replacement, installing and testing.

Site Speed

We use good quality hosting and premium themes and plugins which assist the speedy download of a web page. As a result, our sites are set up to perform well.

However, other factors out of our control that can affect page download speed such as IP provider speed, browser performance and computer performance.

WordPress has many advantages which is why it is one of the most popular web development platforms around. The WordPress platform is built in PHP language. PHP files will usually take more execution time than static HTML files.

Each page of a dynamic website is generated from information stored in a database or external file, so it will take more time to load compared to a site which is built completely using HTML. Pages with large images or a lot of smaller images may take longer to load than a normal text page.

As standard, we will ensure that your website loads in a reasonable time based on the size and complexity of the design and functionality. This will be tested using GTMetrix, which is an industry leading website load testing service.

Although there are other load speed checking services available on the Internet, SEO CoPilot Ltd will only use GTMetrix and due to WordPress functionality, we cannot guarantee any particular page speed score or loading time.

Post Live Warranty Service

When your website has been promoted to Live, SEO CoPilot Ltd will carry out the appropriate checks and the final balance/instalment of your invoice will become payable as agreed in your terms and conditions.

Where you have opted to take out Hosting or Update Packages with SEO CoPilot Ltd, fees will be levied as agreed in your terms and conditions.

Where you have declined an update package or placed a contract with a 3rd party for update services, and your website is subsequently hacked, SEO CoPilot Ltd reserves the right to carry out an impact assessment and provide a quotation for any fixes or remediations you wish SEO CoPilot Ltd to undertake on your website on your behalf.

For a period of 30 Calendar Days following the promotion of a website to Live, SEO CoPilot Ltd will provide a free of charge warranty service to ensure your website performs to optimal levels.

Following the expiry of the 30-day post live warranty period, any fixes or amendments required will be impact assessed and a quotation will be provided to you for your consideration.


SEO CoPilot Ltd will endeavour to ensure that any developed/designed website or application will function correctly on the server it is initially installed in and that it will function correctly when viewed with web browsing software and to an acceptable level.

Website Hosting

Whilst SEO CoPilot Ltd recommends hosting companies to host websites, no guarantees can be made as to the availability or interruption of this service by SEO CoPilot Ltd cannot accept liability for losses caused by the unavailability, malfunction or interruption of this service, or for loss of turnover, sales, revenue, profits or indirect, consequential or special loss.

SEO CoPilot Ltd reserves the right to refuse to handle in any way, material which may be deemed offensive, illegal or in any way controversial, and also to terminate the hosting service should the necessity arise.

On signing, you are confirming that you have read and agree to the terms and conditions of SEO CoPilot Ltd.

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