What Is Graphic Design?

What Is Graphic Design?

What Does It Involve?

You may already be aware of marketing tools such as Website Design, Search Engine Optimisation and Social Media Marketing – but what is Graphic Design and how can it help your business? Design involves creating branding and marketing materials using specialist design industry programmes like Adobe Illustrator. The process of graphic design has the potential for many different products which help to create your brand identity, combining elements of design such as colour, shapes, lines and typography to take your business to the next level.


Elements of Graphic Design

  • Shapes – These are a huge part of design, and are often used to make up logos, leaflets/flyers, and product design. They can be used to represent the feel of your business, depending on what industry you are in and how you want your business to be received by your audience. For example, if you are an accountancy firm or something similar, you may opt for a more linear approach, whereas if you are in a creative industry, you may opt for a more open approach – with use of circles etc.
  • Colour – It goes without saying that colour is important in branding, as it should be instantly recognisable in your branding strategy. If you are a small business, it is unlikely that your brand will be recognised instantly by the colours you use (such as Coca Cola – red, or Cadbury’s – purple), but it is still important to maintain consistent colours throughout your Website Design, Graphic Design and all other marketing materials.
  • Typography – This is a particularly important aspect of design, especially if you are opting for a wordmark logo, as this is going to be on all of your marketing materials and therefore needs to represent your brand in an effective way. You need to ensure that any fonts you are using are consistently used and that they match all other marketing materials (your logo type should match the font on your website, for example).


Graphic Design Services

Here at SEO CoPilot, we offer the full range of graphic design services, including Logo Design, Business Card Design, Banners/Signs and other aspects of Print Design. A combination of all of these types of design will provide your business with the branding you need to create a professional identity which past and potential customers can recognise you by. For more information on our design services and how they could benefit your business, get in contact with us at SEO CoPilot on 01246 556 565 for a friendly chat with one of our team.


Our Graphic Designers

When it comes to design, each individual graphic designer has their preferred tools to use, whether it be hand drawn designs, or the range of digital tools which are available. Here at SEO CoPilot, our team combine their knowledge and experience with Photoshop and Illustrator to create outstanding designs which you will be proud to show off to your customers.


Contact Our Team Today

If you are ready to get started with your designs, or are still asking yourself ‘what is graphic design’ and need more information from professionals, get in contact with a member of our team today on 01246 556 565 – we are always happy to help.

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