We are all visual people! While we all love various brands and businesses for the services they provide to us, there is always that initial ‘hook’ or ‘spark’ that really gets us interested. For many people, it’s all in the presentation. But why are logos important, first and foremost, when it comes to making that big first impression?
In this guide, we’ll take you through a few of the top logo design benefits worth remembering when you first set up your online or offline marketing. You never know – the right logo might just be the making of you.
First impressions matter, as they say, and a logo for any business is a genuine calling card. If your logo doesn’t impress or entice from the get-go, then you might end up losing customer interest. It really could break your customer flow very early on – so the idea is to create an image that’s appealing, yet simple, and which tells the viewer a bit about what you do.
Creating a great first impression might simply be about putting across a clean, inspired design that’s easy to recognise. We’ll touch on this a bit more later. However, you need a great logo to be able to sell your business without words. That’s not always so easy to do on your own, which is why it’s important to get help from the experts!
This might sound like a generalisation, but it’s absolutely true, and we are all guilty of it. In this fast-paced world, most of us make decisions very quickly. This absolutely applies to logo design for business purposes, too – if the logo or branding doesn’t leap out at you, as a consumer, you are likely to want to go elsewhere. The same applies if you are visiting a website with content that’s less than inspiring.
Therefore, you need to ensnare that snap judgment as cleanly as possible. That means a simple, attractive image that’s relevant and recognisable.
We’ve mentioned a little bit above about the fact that logos for businesses tend to act as calling cards. Let’s tap into that a little further. By this, we mean that you are effectively creating a recognisable emblem that you can imprint on the wider world – which people will see and resonate with for time to come.
Let’s take a couple of examples in mind. Apple and McDonalds tend to lead the pack when it comes to iconic logo imagery, in the sense that both of their logos are synonymous with their brands. Apple’s is deceptively simple – it’s more than a logo, it speaks volumes. McDonalds’ iconic ‘M’, too, works well as it is genuinely unique.
Essentially, you need to create a logo that lets people know who you are, far and wide. You need people to recollect what you do just from viewing that one simple image.
If you’re in the process of setting up visual branding for your business, then you will absolutely need to start with your logo. That’s because, much of the time, your logo sets the tone. It is the ‘head’ on the ‘body’, or the ‘front door’ into the rest of your visual design. Whatever tone and image your logo sets, the rest of your branding should follow.
That’s because this is how your customers head out on their journeys with you. They see your logo first, and then the rest of your marketing and branding. Therefore, it makes sense to set up a great logo that effectively establishes how the rest of your visual appeal will turn out.
A great logo is unique. We’ve looked at Apple and McDonalds’ logos above, as these are fantastic, striking, one-of-a-kind logos that really stand out on their own. The challenge in modern logo design is to try and come up with something simple yet effective that’s never been done before. That’s not an easy task, and again, it’s why you should always appeal to an expert designer.
A great logo for your business will immediately get people sitting up and paying attention. Plus, it will be memorable – you have the hook as well as the enduring appeal.
Why are logos important in the modern age? Let’s keep this brief – no one has time to read lines and lines of text if they’re looking for a service, or want to buy a product. If your logo is appealing enough, it’ll grab their attention and will inspire them to read further.
Logos speak louder than words in the sense that they tell a story without the need for purple prose or fluffy copy. Once you have that crucial attention, you can then back it up with great copy that converts.
If you don’t have a logo for your business, you are at risk of falling behind the pack. Even the smallest of local businesses are now turning to graphic designers to help them create unique signs and images to stand out from the crowd. A business name and a slogan is no longer enough – in the modern age, you need a simple, effective image that tells people what they need to know.
The best logo design for business should act as a fantastic lead generation tool. It should open the door to people who need your help but don’t have the time to sit through waffle to make that important first decision.
If you’re stumped for ideas on what your ideal business logo should look like, don’t worry. We all have to start somewhere! What’s more, there is always a talented logo designer and branding team at SEO CoPilot ready and waiting to offer a helping hand.
Get in touch with us via web form or give us a call – and let’s start getting that perfect logo branding out in the public eye.