Website development is, collectively, the systems which we build into your website to improve usability and user experience. E-commerce isn’t complete when websites are built; therefore, to make these sites truly effective there are a number of processes we go through both in and out of the site.
Websites need SEO in order to be found on search engines and one of the most natural ways to optimise your website is to emphasise a great user experience. Positive user experience is when a user clicks on your site, finds exactly what they’re looking for, finds the site easy to navigate, bookmarks it for future use, shares it on social media and, of course, converts in to a customer.
The development we implement on your website is all aimed at improving experience for users. We design our sites so that you get more and more business, from your first users converting until you see your users multiplying as your SEO improves and your Google ranking increases. By combining design and development, we create websites which look impressive and have all the elements needed to guide your visitors to a point of purchase.
Website development is particularly important on e-commerce sites as they increase the number of conversions you receive.
We can build a number of features on websites to improve usability, including:
Website development is an important part of your website. It’s a brilliant way of increasing your SEO organically as well as converting more clicks in to sales. Here at SEO CoPilot we build and design every website to be bespoke to your needs. Talk to us and we can decide together what the best development strategies are for you.