If you’re serious about SEO website design, then you’re going to need to brush up on more than just a few of the basics. But what is SEO website design, in the first place?
SEO friendly websites are those that, essentially, play by Google’s rules. They are easy to browse, quick to load, and target lots of relevant phrases and topics. At the end of the day, you want the right people to click on you. That means making sure you give them a relevant website and/or ecommerce experience in the first place!
If you’re unsure how to work SEO to your advantage, don’t worry. SEO is always changing! However, there are more than a few SEO friendly website design tips that are never likely to go out of fashion. Here are just a few tips on how to create an SEO friendly website design structure your clickers will love.
It’s really important that you build your website for people first! It’s tempting to try and set everything up for Google’s web crawlers. However, Google is putting its foot down and expecting all websites to offer brilliant experiences for the end user.
Search ranking in the New 20s is more about ROI and UX. In normal terms, that means you should focus more on how usable and how useful your site actually is. Can people find information easily? Do you have plenty of calls to action if they want to get in touch?
Do you have a responsive website that works well on mobile? What about speed – does your site load quickly enough?
These are all things you have to keep in mind across all web design and SEO in the modern age. A lot of it is down to user psychology! However, always put yourself in your visitors’ shoes.
Voice search is a big deal. More and more of us are using home assistants such as Amazon Alexa. You may already be using Siri on your iPhone to search the web, too!
Therefore, your website needs to answer questions. This is because voice search is growing massively, and Google needs to line up answers to specific queries. Therefore, when you next ask Alexa about any given topic, you can be sure the answer it finds will come from a site with strong voice SEO.
This seems to be the future of website design and SEO, so don’t let it slip away.
Structuring your data behind the scenes is also important. Remember our point about designing for people first? Well, you’ll need to design for machines, second!
Your website markup should be easy to follow. That means your pages need to link together clearly. You need to make sure your image and meta tags are relevant, too. This way, Google’s crawlers will know exactly what they are looking at.
The fact is Google crawlers need their hands holding. If your site structure is clear enough for crawlers, it’s clear enough for everyone else.
Uniqueness is a massive attribute in the SEO game nowadays. ‘Old school’ SEO website design focused purely on keywords. Now, it’s all about standing out.
Of course, keywords definitely still come into play. However, Google’s focusing more on readable, reliable, relevant content in its listings. That means you need to try and say something new, yet relevant. You need to do something, too, that readers aren’t expecting. That’s in a good way!
Google is training its algorithms to get smarter and more demanding. Therefore, be a little less eager to follow the crowd.
This follows on from our point on web design SEO that’s aimed at people first. However, the UX, or user experience, goes beyond just how your site looks on the surface.
You need to make sure you really appeal to your clickers from the get-go. The ‘back’ button is so easy to press. Therefore, you need to make your website smooth, informative, interesting, and worth sticking on. That’s not always going to be easy in just one glance.
That’s why you need to think about the users. What appeals to you in a website? What makes you want to stick around? Think about a few ways you can make things easier and more efficient for your visitors. That, at the very least, is a great place to start.
Google gives you all kinds of tools to help you make your website SEO friendly. First up is Google Analytics. From the word ‘go’, you should hit the ground running with Analytics.
This program gives you access to visitor insights. It shows you who’s clicking on you, from where, and for how long. Without this service, you are embarking on a very complex guessing game.
Analytics gives you some of the tools you’ll need for SEO success. However, there are other tools you can complement it with.
Getting your website seen online is, of course, all about being at the mercy of the Big G. One of the best things you can do, therefore, is make sure that your website is ticking all the right boxes for SERPs.
The best way to do this is to regularly check your search performance in the Google Search Console. This, in complement to Analytics, tells you what you can do to rank highly against other sites attacking the same keywords and topics.
Therefore, Google is actually your friend in your quest for clicks! Providing you adhere to their guidelines and follow their lead, there’s nothing to say you won’t make a big splash online.
However, for that extra bit of support with SEO website design, do always reach out to the professionals! SEO CoPilot is a long-standing website design and SEO company. We’re here to make sure your site not only looks and performs great, but that it’s regularly pulling in the clicks, too.
If you’d like to know more about what we have to offer, call our team now on 01246 540869, or get in touch via web form!