No matter what industry you operate in and which market you are targeting, there is likely to be masses of competition out there fighting for the top spot. This is just one of the reasons your website needs to be up to the mark.
If you feel as though your main competitors have websites which are more aesthetically pleasing, provide a more satisfactory user experience, and effectively convert more visitors into customers – it’s time for a new website redesign!
User experience is important to ensure that your visitors can easily navigate your website and find all the information they need to make a purchase. There are many aspects to consider, including whether your website provides all the information a potential customer may be looking for, whether it has an easy to follow structure, and whether it has clear menus and buttons to guide visitors to the next stage.
Don’t think that user experience is important for you? Statistics show that it only takes 0.05 seconds for users to form an opinion about your website – so it is very important for your website to make a great first impression.
Does your current website give visitors the user experience they are expecting? If the answer is no, you should consider a website revamp to make it as easy as possible for users to navigate your
website and be directed towards the content you want them to see.
More than 50% of searches are now made by mobile, according to Google. This means that it is more important than ever to ensure that mobile visitors receive the same user experience as desktop users.
The chances are if your website visitors can’t view your website easily on mobile, they will go elsewhere. To find out more about how your website can be improved using responsive web design, speak to one of our team for more information.
If you sell physical products through your website, the main aim is to get sales from your website visitors. If your website is just to promote services, or even just to give information, it is likely that your main aim is to get people to get in contact with you. Any form of action can be calculated in your conversion rate.
If you are not getting the sales and/or enquiries you are after, you should consider a new website or a redesign of your current website to help you to achieve your goals.
It may be that you didn’t have clear branding when your website was initially created, or that your website doesn’t match up to the rest of your branding – which is why a website revamp may be the best option.
Here at SEO CoPilot, we can bring your branding to life with our graphic design service, or if you have an existing logo and colours which you are happy with, we will use this consistently across your website.
SEO and Website Design are two separate services, however they do both work hand in hand. If your website was created without SEO in mind, it is much more difficult to optimise it effectively, which is why you may want to consider a new website design.
Try searching keywords in Google which are relevant to your products/services and seeing if you come up in results. If you are invisible on search engines, it is likely that your visitors are not going to find you.
Site speed forms a huge part of user experience, and if visitors are waiting too long to access each page on your website, the chances are they are going to lose patience and click straight off.
To test your website’s loading speed to find out if a new website redesign would benefit you, you can use free tools such as GT Metrix which tells you how many seconds your home page takes to load. As a general rule, you should try to keep your loading time to less than 3 seconds where possible.
Bounce rate is a key indicator as to how well your website is doing its job, as it shows the number of visitors clicking straight off your website rather than visiting other pages. The higher the bounce rate, the less effective your website is at engaging visitors.
The possible reasons for a high bounce rate could vary from your website not being aesthetically pleasing, not having engaging content, or not having enough buttons to guide visitors to other pages.
If you have a high bounce rate, or are unsure as to how to find this information out, our friendly web design team are always on hand to help.
How long has it been since you had a new website? If you have let your website get outdated and it no longer does its job effectively, it may be time for a website revamp. An old looking website with huge blocks of text and not much design, which is not user friendly, is likely to suggest to visitors that you are not bothered about how you present your business.
It is a good idea to keep your website updated regularly with new content, but your design may also need looking at. If you feel as though your design is not appealing to your target audience, you will benefit from a redesign.
If any of the previous signs are ringing alarms bells for you, the chances are your website is not working as effectively as it should be. If you have ever visited a website which is hard to navigate, doesn’t look the part and doesn’t give you the information you need, you will know just how frustrating it can be.
Do you think your website would benefit from a redesign? For information on how we can create a new website for you, or redesign your current one, get in contact with our friendly team today on 01246 556 565.
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