While plenty of web designers are rightfully offering search engine optimisation (SEO) as standard these days, it still remains to be said that there’s a right way and a wrong way of doing things. SEO is constantly changing – Google is changing the way that people search and find the things that matter most to them – and this means that professional SEO specialists such as ourselves need to be on our toes almost constantly so that we can continue to offer you SEO results that work each and every time.
There’s a few things that all SEO professionals and marketing experts should be doing with each and every client – and if your current marketing professional isn’t already giving you any support in the following ways, it may well be time for you to start considering making a change!
In a world where Google is effectively laying SEO techniques bare, it’s mind-boggling to think that there are still SEO ‘experts’ out there who are trying to keep their techniques a secret. This simply doesn’t work in practice – and it more than suggests that they’re into some fairly shady (Black Hat) tricks. If your SEO partner isn’t letting you in on any of the plan they have for your website, you could well be dealing with someone who could lead your site down a merry path.
If your SEO specialist is freely conversing and collaborating with all the professionals they can to provide you with the best possible web design to appeal to Google, then fantastic – they’re on the right track! Truly brilliant SEO specialists seek help and aren’t afraid to do so. Shady and potentially disastrous SEO professionals like to think that they can do it all – which isn’t particularly healthy when you consider that nobody’s perfect! The best SEO experts partner with others to reach the best results possible for their clients.
Black Hat SEO is what’s known as ‘tricking Google’ – and it simply doesn’t work. While back in the day SEO specialists may have been able to wheedle their way through a handful of loopholes to snatch visitors and heightened clickthrough rates, the honourable thing to do is now the most effective strategy. Google actively punishes Black Hat SEO – content now needs to be rewarding, genuine and actively seeking to help the people who may visit. It just makes sense!
Many people who fall in with the wrong specialists could find themselves scrabbling to claw back their intellectual property and websites should the partnership go south. From the very start, your SEO professional should be open with you on the rights you retain and what effectively carries over should you part ways. If you don’t enter into this sort of agreement, you could risk losing it all.
If your current marketing or SEO team is looking more than a little shifty on any of the above points, it might be time to make a break for it – and SEO CoPilot can help you get legitimate, rewarding customer and visitor conversions with results guaranteed. Call us today for a chat on 01246 556 565 – or drop us an email via web form with an extended query. Don’t let your brand or business fall into the wrong hands!