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in Blog, Branding

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What is Company Branding? Why Is It Important?

Company Branding is a strategy of marketing your business in such a way that it becomes recognised, trusted and associated with a range of products or services. Essentially your branding is what makes your business unique compared to all the other companies that provide a similar service to you. It’s seen as your business’s personality and it should aim to boast everything that makes your company special. In today’s world markets where competition is very tough, having a strong branded company will help to guide you to success.


 What Is Required to Produce Your Company Branding?

1. An Understanding of Your Target Audience

In order to help build a strong brand, you need to fully understand the target audience you are aiming at. This involves understanding your customer values and focusing your brand towards the main customer that would be interested in what you provide.  If you fail to recognise who you are marketing your products and services to, then it will have a small and unsatisfactory impact.

At SEO CoPilot we gain a full understanding of your business and its target audience. By working out your target audience we know who we are aiming at when writing content for you.


2. Strong Brands have Promise, Personality and Position

All good brands need a healthy brand promise, personality and position.

  1. A good brand promise aims to match your customers‘ needs with the product or service you are trying to market.
  2. Brand Personality should be all about how authentic your business is and its overall uniqueness. You should provide a great service that you are able to consistently deliver to each and every client.
  3. A good position involves using the latest Online Marketing Strategies to get your nose in front and pull ahead of your competition.

We can assist you in discovering your target audience. We can use conversion and tracking data to find out what type of people are visiting your Website. This then allows us to write content and work in such a way that we can market directly towards the customer’s needs. Coupled with a well-structured company profile we can then design branded artwork, content and optimise your site and social media accounts to portray your brand personality.

Finally there is your position in the market. The online market is especially important and we use the latest techniques to help improve your visibility in the Search Engines, we can help you to improve your rankings for the words or phrases that potential customers use to view your website, and this will increase your online Position, and help you to get in front of your competitors. This is great in today’s world where an ever growing percentage of people are purchasing products on the Internet.


 So what are the overall advantages of creating a strong company brand?

 Memorability – Company branding will help allow you to become instantly recognised for particular products and services you provide. Customers may remember your logo, or your company name.

 Increased Loyalty – Giving customers a positive experience from a memorable brand means that they are more likely to make further purchases from you again in the future. When customers bond with a brand identity they are not only likely to make another purchase, but may also be encouraged to buy other related items made by the same brand.

Over time this may also lead to a customer recommending the brand to others and this means that when other competitors try to lure them in with offers and other deals, they are more likely to visit you instead because of the recommendation. The overall point is that the brand identity you create will help to anchor customer’s loyalty and will help make more sales in the future.

 Premium Branding – When customers shop around they often like to look for the cheap and cheerful deals. However research has shown that many shoppers go for the premium, best known brands in order to get the best possible service from a product. By creating a brand of premium branded products this means you can avoid price drops and can attract custom in other ways than cutting prices.

 Future Extensions – Once you have conquered one corner of the market this does not mean that you are land-locked there. Because of your recognised brand you can design and market other products and services that may be in a different niche to your original ones. You can repeat the same process again and again until you grow into a company covering multiple markets.

 Less Risk for Consumers – When a consumer is looking at making a wise decision as to what product to buy, they tend to choose the one that has a brand name over the one without a brand name.


If you want to know more about how we can help you create strong company branding  that will market successfully online please contact us today via the details on our Contact Us page.

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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