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Responsive Website: Time to Switch?

responsive-website-designOver the last view years the number of responsive website builds has increased, as the popularity of smartphones and mobile tablets has also risen. This has caused many web designers to rethink their approach when it comes to device friendly websites. If you have a website that mainly receives web traffic from phones and other devices, then maybe it’s time you considered going responsive.

Did you know that as of the start of 2014, online sales from mobiles overtook the number of sales made from desktop pcs for the first time in history. By the end of 2014, the amount of internet search data collected from mobiles is set to soar above that of the everyday humble laptop or home computer.


Why are SEOs discussing the need for a responsive website?

Many SEO’s argue over whether or not to suggest a new responsive website be built as part of their campaign for the clients. At SEO CoPilot, all our experts are in agreement that having a new responsive site is much more beneficial both to the visitor, the client and for SEO than an ordinary website. That’s why when it comes to web design all our sites have in built responsivity. Here are a few reasons why we feel it is necessary to upgrade websites to be flexible across devices.


1. The Change is supported by Google

time-for-a-responsive-websiteWhen it comes to the God of search engines, when Google speaks out, the crowd are ready and waiting to listen to what they have to say. In a recent statement Google suggested that mobile and tablet friendly sites were “best practice”. One of the main reasons why Google loves responsive websites is because they have the same URL and HTML code. This makes it easier for the Google bots to crawl and index the pages. Instead of having to repeat the process across a whole host of different sites built for various devices.


2. Manageability

Imagine if you didn’t have a responsive website, and say you need 2-3 websites to span across a range of devices. Well to put it simply, when sites go responsive they only need one site for all devices, so this means that SEO work can be completed on one domain as well as analysis. Making it easier for SEO’s to focus on one website compared to several. Which, when you think about it, is a very good idea.


3. Cross-Platform House Style

choose-a-responsive-web-designWhen it comes to designing everyday websites for each device, it’s very difficult as a designer to keep the same text and coding across domains in order to avoid penalties for duplication of content. However with a responsive website this isn’t an issue. As the site only counts as 1 domain, you don’t have to worry about duplication and both the artwork, content and colour scheme will be exactly the same across all the different platforms. This is also a great way to save time as you don’t have to build sites across many different domains.

So all in all most SEOs are in agreement that it is better to switch to a responsive website, especially when Online Marketing is moving forward at such a quick pace. If you are in need of a website upgrade, then you can contact the experts at SEO CoPilot today for free, friendly advice and quotations.


Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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