Are you just getting started as a brand? Maybe you’re thinking about re-branding altogether. Or perhaps it’s just time for a completely new look! A change is as good as a rest. In any case, to be able to make a splash both online and offline, you’re going to need to make sure you have solid graphic design and corporate artwork to hand.
But why is this? Surely a good service should sell itself? Not always. People are extremely visual! Therefore, an eye-catching logo, graphic design strategy and colour schemes could really make all the difference for your business’ success. You’re going to be up against some stiff competition – which means, of course, you’re going to need to stand apart from the pack.
So – you’re ready to get your brand up and moving. But where do you begin with your graphic design strategy, and why should you be giving it plenty of importance? Here are just a few reasons we’ve put together to help you get started.
In today’s marketplace, it’s more important than ever to have an identity for your brand. That means your look, your voice, your ethos. It means everything! In a day and age where more and more of us are interacting with brands on social media, it also means you’re going to need an attractive graphic design strategy in place.
You’re going to need a brand identity which people can refer to and can recognise. This, ultimately, will encourage repeat sales and custom. It will also allow you to take a certain edge over the competition. Take a look at your rivals – what are their brand identities like? You’re going to need to come up with a scheme and a strategy that you can put to use across your website, physical media and more besides. Consistency is key!
A website or brand portfolio that’s hurriedly put together with scrappy designs is never going to come off too well. That’s why a solid, consistent graphic design strategy will help to give your business and brand that professional edge. A graphic design strategy that’s clean, concise and easy on the eyes will be appealing to all the right people.
By this, we mean both your key audience as well as fellow clients and other sources who may be considering doing business with you. To be able to succeed and survive as a brand in today’s market, you’re going to need to show the world that you mean business. That’s why graphic design done well is so important. And that brings us onto our next point.
First impressions are everything. The old saying is true! If you don’t catch the right type of attention right away, you won’t hold out much hope of converting someone’s minds further on. Before you even start to sell your services and products, you’re going to need to focus on building an appealing graphic look and logo which people will see and instantly want to interact with.
If your graphic design is flaky or all over the place, it will give off the impression that you are less professional than you actually are. In some cases, experimental graphic design can work wonders – but more often than not, as mentioned, consistency and professionalism in your output are going to do a lot.
What’s more, most people are attracted to brand logos and colours first. Think about some of the most popular graphic design available in the public eye. Some logos, such as those for McDonald’s, Apple and Amazon, are easy on the eye and are instantly recognisable. You are going to want to try and recreate some of that magic for your own brand!
Fantastic graphic design isn’t just about looks. It’s about functionality, too. From a web design perspective, you’re going to need to develop an all-around design which lets visitors get to where they need to go, and quickly. You’re going to need to consider exactly what your customers are looking for, and how you are going to make their lives that little bit easier with intuitive design choices.
A talented graphic designer won’t just consider how your brand design looks on an outward basis. They will consider its many applications, its consistency and its effect on the overall customer-brand relationship and experience. Fantastic graphic design makes things easy to find and to interact with, not just attractive from the off-set. This is why it is so important to partner with a graphic design expert or team who will be able to take your entire project in their stead to create something unique and effortlessly effective.
While you may be a whiz with graphics software and may have a good idea of what you’d like your brand designs to look like, it’s not always so easy to see the bigger picture when you’re doing it on your own. You may have the artistic flair and the eye for detail, but it’s always going to be beneficial for you to have a number of professionals working by your side to make sure all of the bases we’ve talked about above are covered.
That’s why we’re so proud to be able to support so many local brands with our professional graphic design services. Working hand-in-hand with our web design standards, our experienced graphic designers and experts will be able to create and craft online and offline promotional and brand supplies for your everyday marketing needs. It never hurts to ask for help, especially when it comes to getting the right look for your brand and business.
Need help creating an eye-catching brand graphic design? Unsure where to start? Even if you’re hoping to rebrand, the team here at SEO CoPilot are ready to help you. For support with outdated designs and getting your services seen by a whole new audience, let our graphic design experts take as much or as little of the reins as you require.
Call us today on 01246 556 565 or email us via web form at your convenience for more details.
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