While the way in which we browse the internet and what we use it for may be ever changing, so are the ways through which we make sure our websites, content and businesses are seen. Google are known to change their algorithms with regard to how they list search results on an almost annual basis, reflecting the changing habits of web users the world over – for example, their most recent changes paid particular attention to mobile users and responsive design. SEO has been around far longer than many will assume, however – so how can it still keep even the smallest of sites ahead of the pack in 2017?
SEO is no longer just about using the right keywords and the right phrases. It’s about ensuring that content is organic and is genuinely interesting to the people you want to visit your site. While Black Hat techniques of old will have allowed poor web content to grab users’ attentions only for them to be disappointed in the past, Google and Bing are now reprimanding such acts – by finding and highlighting websites that genuinely provide worthwhile answers to users’ questions. Current SEO tactics aim to enrich the user experience – by providing specific answers to specific queries, and therefore increasing the chance of a visitor staying on your page for longer. After all, you’re going to want to find people who are genuinely engaged by what you have to say rather than random visitors.
Local SEO is also extremely important in keeping your business ahead of the game. By using Google’s business directory services, local address information and the right keywords in the right way, your site will be tailored to people who are searching for local resources and businesses. This means that, for example, you could come up in the top three results for ‘builders in Chesterfield’ if you fulfil the criteria. Good SEO strategy in 2017 ensures that you are not just ticking boxes but that you are also giving searchers what they need.
SEO keeps businesses ahead of the curve these days as it now takes into account the user experience as much as business wants and needs. This means that you’re not only taking advantage of potentially listing higher in searches and reaching more people, but you’ve more chance of encouraging them to stay longer on your page and to even make a sale. This, ultimately, is what all businesses are aiming for – meaning that Google’s algorithm changes and the evolution of SEO in the past few years are certainly to the benefit of the business.
Getting SEO right for you and your website is a relative affair – it all depends on your personal needs, goals and, of course, the people you’re trying to reach. Here at SEO CoPilot, we’ll listen to your long-term goals and will work with you to create flexible, dynamic campaigns that appeal to the crowd and put you far ahead of the pack.
For more information on how our team can help whip your website into SEO shape, call us today on 01246 540869 or email us via web form – and we’ll get back to you!