A responsive web design is built to dynamically adjust to be easily viewed and navigated using mobile devices like tablets and smartphones.
Non-responsive web design built specifically for computers do not translate well on the screens of smaller devices.
A responsive website design means that when a user clicks on your website using their smartphone or tablet, your website is optimized for those screens.
So what changes? Instead of your home page from your computer website, on a device we might use a hero shot.
Another part of your website we alter to be responsive is your call to action. This is the most important part of your website, as this is where your business comes from.
Responsive website design is so important to your business. More and more people are browsing on their phones and iPads instead of on their computers.
This means that any potential customer is just as likely, if not more so, to come across your website on their device.
Without a responsive website, you’re actively losing business because you’re making it difficult for your customers.
Responsive website design is especially crucial to any e-commerce website.