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10 Tips and Tools for Great Website Content – Updated 2022


If you’re like most business owners, you know that having a great website is essential to your success. But many people don’t realise that having great website content is just as important.

After all, if your website doesn’t have anything worth reading or looking at, no one is going to stick around for long.


woman on laptop content writing


Why Is Website Content Important?


Your website is often the first impression that potential customers or clients will have of your business.

So it’s important to make sure that you have great website content.

Having a content rich website can help to:

  • Build trust and credibility with your users
  • Increase traffic to your website
  • Convert visitors customers
  • Improve your search engine ranking

Website content is also a great way to connect with your audience and build relationships. By providing valuable and relevant information, you can position yourself as an expert in your field, which can encourage people to do business with you.


client looking at good website content


So, if you are looking to take your website content to the next level, here are 8 tips to help you get started!

Define Your Target Audience


It is important to make sure that you define your audience before writing your page content.

Your content ideas need to be based around what your potential customers/ readers would find interesting and useful. Think about what search terms people would type into Google and other search engines?

This is also where keyword research comes in.

Keyword research refers to searching for keywords or keyword phrases that people are searching for the most. This helps you to identify what search terms are being searched for the most so you can include these when writing content in order to reach your desired audience.




Keyword research tools:


Blog Idea Generator Tool

Write Sonic



writing audience on whiteboard



Write The Perfect Page Title

Page Titles, also referred to as the Heading, is a very important part of your website as it states what your content is about. Search engines use your page title to identify what your content is about and matches your content with the users search query(question).

This is a limited chance to really hook in the people that you want to convert into a regular reader or customer, and you need to do so by thinking outside of the box a little.


Here are a couple of great tools….


AlsoAsked –


Answer the Public –


See more of our recommended tools here


writing blog posts in WordPress

Make Sure That Your Content Is Original

Content plagiarism can have a detrimental impact on your website due to violating SEO principles.

Duplicate content refers to content that is available across multiple domains and websites. Duplicate content can be accidental or deliberate.

According to Google – any content perceived to be a deliberate attempt to deceive or manipulate search engines will result in penalties.

These penalties can have a severe impact on where your website appears on the Search Engine Results Page (SERPS) – impacting the website’s performance such as less traffic to your website and lower conversion rates.

Writing Tips

  • Do not copy and paste from other online sources
  • Make sure that you are writing your website content in your own words
  • Check for duplicate content with Copyscape



CopyScape –



woman on laptop blogging

Make Sure You Content is Clear, Structured, and Easy to Read

It is important that your website content is presented in a way that is easy to read and easily understood.

If the visitors understand your content and are happy with the information being provided they are more likely to come back


  • Use relevant sub headers to break up your content into understandable and readable parts
  • Make sure that your sentences are well structured
  • Make sure that your sentences are appropriate in length
  • Include a well-thought-out introduction to define what your content is about.

woman on laptop reading with coffee

Focus On People-First Content

Whilst you need to optimise your own site content in order to rank high on the search results page.

Your number one priority must be your users!


  • Think about what questions the user would like answered and answer them appropriately
  • Make sure that your content has a focus topic
  • Make sure that your content is informative and answers the right questions


Google updates its algorithm on a regular basis so it is important to keep updated to prevent your website and your website content from being penalised.


Learn more about Google’s most recent content update – Google’s August 2022 Helpful Content Update

man looking at blog posts on laptop

Include Images and Videos

Images and Videos are a great way to keep your website visitors engaged.

Not everyone is particularly struck on reading, and not everyone can be sold to or approached in such a way – meaning that it’s all the more beneficial to make use of images and videos wherever possible.

It is important to include visual content to break up your blog posts to ensure the readers don’t get bored.


  • Use relevant images and videos to support your website content
  • Make sure they relate to what you are writing about
  • Make sure you optimise images and videos according to SEO best practices.


Remember: Audiences find web content that is engaging and interesting with added media!


Optimise Your Content In line With SEO Best Practices


SEO above closed apple laptop



SEO stands for Search Engine Optimisation and is the process of optimising your website and web content in order to rank on the search engine results pages.

You will need to optimise your content by doing the following:

  • Make sure that your page title and meta descriptions include your focus keyword
  • Add image alt tags
  • Make sure that your paragraph and sentence length is an appropriate length
  • Add internal links and external links
  • Use relevant keywords throughout your website’s content

If you have a WordPress website you can download a free SEO plugin called Rank Math for SEO which guides you through the process and provides suggestions on what to change or improve on.

Get Here



rank math logo



Write Jargon Free Killer Website Content

When it comes to content writing it is not a good idea to include words or phrases the reader does not understand.

If your audience does not understand what they a reading they will not stick around for long and look elsewhere.


  • When writing your website content, write as if you are explaining to somebody who does not know about your topic at all.
  • When you write, make sure that you explain any jargon
  • Include external links explaining certain terms


Use an Active Voice

When writing your website content it is best practice to write in an active voice. It has been shown to be more engaging and reader-friendly than its passive counterpart.

Writing this way allows readers to understand the content better, as it is direct, clear and concise. This also helps create a sense of urgency for readers.


  • Keep sentences short and to the point
  • Write in a clear and concise manner
  • Make sure you put the subject first



woman reading website content on laptop



Update Your Website Content Regularly

It is surprising how many people start a website or blog and fail to maintain it.  A website or blog that hasn’t seen updates since 2014 is not going to warrant new interest.


  • Set yourself a schedule.  Write down ideas regularly, and make sure that you have a coherent and unique slant on the topic or issue that you wish to talk about.
  • If you are selling products, make sure you know your range inside out, and that you are able to talk about your line with confidence and with concise but snappy detail.
  • From here, aim to release new web content several times a month where possible – doing so will give you another shot at Google’s page ranking each time, and will also engage new potential visitors, readers or customers.



woman writing down good content ideas


So there you have it – 10 tips to help you create great website content, plus a few tools that will make the process a little bit easier.

Content is key when it comes to driving traffic to your site and engaging with customers, so don’t take this task lightly! Start putting these tips into practice and see how your web pages start performing better in terms of both traffic and conversions.

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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