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5 Tips to Convert Visitors Into Customers – Updated 2022

So, How to convert visitors into customers? If you’ve put time and effort into building a website, you probably want it to do more than just sit there and look pretty. In order to turn your website into a money-making machine, you need to focus on the conversion process. 

But what exactly are website conversions? Website conversions refer to the number of visitors who take the desired action on your website. This could be making a purchase, signing up for a newsletter, or filling out a contact form. So how can you improve the way your site converts?

Remember: The single most important part of any website, paying customers! Make it so simple that children could use it and search engines love great user experience!


grow your business sign


Here are 5 easy steps to convert visitors into customers

1) Easy to navigate:

If you’re hoping to increase website conversions, it’s important to make sure that your site is easy to navigate and that your important content is easy to find.

Your target audience are potential customers but if they have to search too hard for what they’re looking for, they’re likely to give up and go elsewhere losing you online business.

It’s a competitive market so make clear and precise navigation a key feature on your own site.


Make payment options crystal clear

Make sure your payment options are clearly defined and easy to find as well – if customers can’t figure out how to pay for your products, they’re not going to bother.

Taking the time to streamline your website can make a big difference in your conversion rate and profits.


Bonus Navigation tips

  1. Plan your navigation in advance of the website build
  2. Streamline the main menu – Less choice creates a better experience
  3. Prioritise the parts of the website most beneficial to the visitor
  4. Make your navigation logical and clear to understand
  5. Give your website a search function – Website visitors love these!
  6. Add an HTML sitemap to the footer of your website
  7. Use powerful CTAs (Calls to Action) to navigational buttons
  8. Add internal links to your blog content to supporting pages on the same topic
  9. Do your research and use tried and tested user friendly models
  10. Drive traffic to your product pages from different places on your website


Remember: The website visitor wants your help to guide them to the right place!


Free Tools: Here is an excellent tool to help you plan your next website



two women looking on website


2) Make your content current:

People are looking for relevant and helpful content. It is very important to ensure that your site’s content is current and up to date, because you do not want people finding out-of-date information on your site.

Well-written and valuable content also increases the chances of people finding your content in the Search Engine Results Pages (SERPS for short).

You should always be on the lookout for new trends that can affect your particular business. The best way to stay in business is to learn to evolve when it’s needed.


Bonus Content tips

  1. Carry out regular content audits
  2. Create content for your readers, not just search engines
  3. Make sure your content is helpful, up to date and accurate
  4. Ensure headings include your focus keywords and are engaging
  5. Closely observe your content’s traffic as this will help you to determine which kind of content is most sought after
  6. Include product images and videos to showcase your products or services
  7. Make sure your product image production is high
  8. Create a product video to show the benefits



woman typing on laptop



3) Convert website visitors into customers with free trial periods:

When you offer free trial periods, you are showing potential customers that you believe in your product or service.

You are confident that they will be satisfied with what you have to offer, and you are willing to let them try it out without any risk.


Building trust with your target market

This builds trust and makes it easier for people to take their chances with your business. People love hearing that they can try something out for free, without any obligation to continue using it if they’re not satisfied.


Website visitors love to try for free

This type of offer is especially effective in online businesses, where customers may be reluctant to make a purchase without being able to first see and experience the product or service.

By offering a free trial, you are making it easy for people to take the first step and giving them the opportunity to see for themselves just how valuable your offerings can be.

As you can see below a clear “Start Free Trial Offer” button is very inviting as per our example!

green free trial button example

Bonus Free Trial tips

  1. Make it clear that it is of no risk to them
  2. Make the signup process simple
  3. Create specific landing pages for the offer
  4. Explain what the free trial achieves for them
  5. Provide product demo videos
  6. Show a comparison chart against leading competitors
  7. Add urgency with a particular date the offer ends
  8. Remember the magic CTA words “Start Free Trial Offer



Remember: Once they’ve experienced your product or service for themselves, they’re more likely to be sold on its value.


4) Use social proof testimonials statements:

As a business owner, it’s important to have a presence on social media. Not only does it give you a way to connect with your customers and build relationships, but it also provides social proof that your business is legitimate and trustworthy.

Having business pages on the most popular social media networks is a great way to ensure that your company is seen by as many people as possible.

Facebook and Twitter are two essential networks for any business, but adding others (such as Instagram, LinkedIn, and Pinterest) can also be beneficial especially if your products or services are visual.

By having an active social media presence, you’ll be able to reach more potential customers and grow your business.


social media


Bonus Social Proof Tips

  1. Remember social media links on your website pages
  2. Make it easy to share your content on social media
  3. Prospective customers expect you to be active on social media
  4. Share a company story to help gain trust
  5. With each new review, you need to let your website visitors aware (Live social feeds are a great way to do this)


Remember: More visitors from social media to your website means opportunities to convert


5) Get some customer testimonials, reviews, and case studies:

Even a glowing review can make all the difference! Nothing makes people feel more convinced than to see some testimonials on your website. It builds trust between your customers and your business, and show cases your companies reputation.

Website visitors are more likely to make a purchase when they can see that your products or services work, and work well!


If you can get video testimonials – even better!


five star rating


Bonus tips for great reviews and testimonials

  1. Make sure that the overall customer experience is a good one
  2. Respond to every customer review, even the bad ones!
  3. Give customers the option to leave a review after purchasing
  4. Have a company process for gaining new reviews


Bonus tips for more website visitors and improving your web marketing

1. Create a multiple pronged comparison page

2. price comparison calculator

3. Use an opt-in form for building email lists

4. Entice competitors customers to your website

4. Persuade an undecided customer with follow-up emails

5. Implement implement live chat to answer questions

6. Reach out to industry bloggers for guest posts



Recommended SEO Tools and Software

Click here to visit our page of recommended SEO Tools and Software for your own use.


Website Checklist

Click here to download our free 10 point Website Checklist


So, how do you convert visitors into customers? Let’s have a quick run-through of what to include if you would like to increase your chances of converting visitors into customers:

  1. Make sure that your site is easy to navigate
  2. Make sure that your site’s content is relevant and up to date
  3. Show off your products or services by giving free samples
  4. Take advantage of social media (FaceBook, Instagram, LinkedIn, TickTock etc)
  5. Remember that a glowing review can make all the difference.


If you are hoping to convert website visitors into customers then these steps are sure to get you off to a great start!

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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Recommended SEO Tools and Software
Click here to visit our page of recommended SO Tools and Software for your own use.
Website Checklist
Click here to download our 10 point Website Checklist to check your site