Frequently Asked Questions – SEO CoPilot Ltd

Last reviewed July 2026

SEO &AI Optimisation – GEO (Generative Engine Optimisation) 

Why do I need to optimise my website?

A great-looking website won’t attract customers if it can’t be found. Search engines and AI-driven platforms prioritise fast, secure, mobile-friendly websites that provide genuine value. SEO CoPilot ensures your site meets these standards, so you attract the right visitors and turn them into loyal customers.

What is GEO and why is it important?

GEO stands for Generative Engine Optimisation – a new approach designed for AI-powered search tools like Google’s Search Generative Experience, Bing Copilot, and other conversational engines. Instead of only ranking in search results, GEO ensures your content is selected and spoken or displayed by AI assistants when users ask questions. At SEO CoPilot, we create structured, trusted, and AI-friendly content that puts your brand front and centre in these new search experiences.

How is SEO done today compared to a few years ago?

SEO now combines technical optimisation, AI-assisted content strategy, user experience, and digital PR. At SEO CoPilot, we focus on:
– Technical SEO for speed, security, and crawlability.
– Content creation for both human readers and AI engines.
– GEO strategies to optimise for AI assistants.
– Off-site authority building through quality backlinks.

Can you guarantee a top spot on Google or AI assistants?

No one can ethically guarantee the #1 spot in Google or that you will always be chosen by AI assistants; rankings depend on competition, search intent, and ongoing algorithm updates. What we can guarantee is that we will use proven, data-backed strategies to maximise your visibility in both traditional and generative search.

How long until I see results?

Most campaigns show measurable improvements within 3–6 months, though competitive industries may take longer. GEO optimisation can often bring faster visibility in AI-driven search, as these engines reward high-quality, structured content.

Do you optimise for ChatGPT, Claude, Gemini and other AI tools?

Yes. GEO isn’t just about Google’s AI Overviews – we structure and optimise your content so it’s more likely to be picked up and referenced by ChatGPT, Claude, Gemini, Perplexity and other AI assistants when people ask them questions. That means clear structure, trusted sources, and content written to actually answer the question – not just rank for it.

Do you offer local SEO for specific areas, such as Derbyshire or Sheffield?

Yes, though the process is the same wherever you’re based. We use the same proven SEO approach whether you’re in Derbyshire, Sheffield, or anywhere else in the UK – it’s built around your business and your customers, not your postcode.

Do you offer copywriting for my website?

Yes. We can write your content from scratch or work alongside your existing writers to ensure everything is structured for both search engines and AI assistants.

What’s included in a monthly SEO package?

We work across all areas of SEO – technical, on-site, off-site, local, and optimising for AI assistants – so your site improves on every front, not just one.

How do you report on results?

Every month, we report on your ranking and traffic improvements and keep you informed on exactly what we’re doing to get there.

Do you handle Google Business Profile / Google Maps listings?

Yes, we optimise your Google Business Profile to help you show up in local search and Google Maps results.

Website Design FAQs

Do you design mobile-friendly websites?

Yes, every site we create is fully responsive, meaning it adapts perfectly to mobile, tablet, and desktop devices. Mobile usability is not just a user preference — it’s a ranking factor.

Can you redesign my existing website?

Absolutely. We can refresh your current site to improve its look, usability, SEO performance, and GEO readiness — without losing your existing content or rankings.

How long does it take to build a website?

Most projects take around 8 weeks, depending on complexity, number of pages, and content readiness. We’ll agree on a clear timeline before we start.

Do you include SEO in your website builds?

Yes – all our websites are built with strong on-page SEO foundations. For clients who want ongoing optimisation and GEO readiness, we also offer monthly SEO packages.

Will I be able to edit my website myself?

Yes – we use user-friendly content management systems like WordPress, giving you full control to update text, images, and pages. We also provide training after launch.

Do you build websites on WordPress only, or other platforms?

We generally build on WordPress, as it’s easy for you to update text, images and make small changes yourself with no coding needed. For full web development, we work across all platforms, including custom web apps, CRMs, and online quoting and booking systems.

Do you offer custom web development, like web apps or booking systems?

Yes. Alongside WordPress websites, we build custom web apps, CRMs, and online quoting and booking systems – tailored to what your business actually needs.

Do you offer custom web development, like web apps or booking systems?

Yes. Alongside WordPress websites, we build custom web apps, CRMs, and online quoting and booking systems – tailored to what your business actually needs.

Who owns the website once it’s built?

You do. Once your website is complete and paid for, it’s yours – the content, the domain, and the design.

Do you handle hosting and domains too?

Yes, we take care of hosting and domains for you, so it’s one less thing to worry about.

Do you build e-commerce websites?

Yes, we build e-commerce websites in house. We can also help improve an existing e-commerce site that isn’t producing sales or working as it should.

General Company FAQs

Why choose SEO CoPilot over other agencies?

We blend years of proven SEO results with the latest GEO strategies, helping our clients stay ahead in both traditional and AI-driven search.

Do you work with businesses outside the UK?

Yes – we work with clients locally, nationally, and internationally. GEO makes it easier than ever to target multiple regions effectively.

How much do your services cost?

Pricing depends on the scope of work. We offer tailored packages for SEO, GEO, and web design to suit different budgets, always with a focus on return on investment. Cost range for an ongoing SEO campaign can be £500 for a small local campaign, larger and more competitive campaigns £800 to £1500 per month

Do you provide ongoing support after a project?

Yes – whether it’s SEO monitoring, website updates, or GEO performance tracking, we offer ongoing packages to keep your site performing at its best.

Do you do one-off SEO audits, or only ongoing packages?

We offer a free SEO and website design audit, so you can see exactly where you stand before committing to anything ongoing.

Ready to get found by Google and AI assistants? Book a free SEO/Website Design review with SEO CoPilot today.