Black Diamond Spas Redesign
This is one of our ecommerce projects, a full website redesign for Black Diamond Spas, who specialise in hot tubs and swim spas and supply quality products across the UK. They came to us wanting a more professional and engaging website to support their national growth.While their old site was functional, it felt clunky, especially on mobile, and didn’t reflect the premium nature of their products. Although they were already getting some traffic and local visibility, they needed a site that would perform better nationally and help convert more visitors into customers.Peak Season Traffic
Peak Season Visitors
Engaged Visitors
Web Page Speeds
Redesign Challenges
The old site had a number of issues holding it back. The design was dated and difficult to navigate, particularly on mobile. Pages loaded slowly and technical errors were affecting both usability and SEO.
Key Issues:
- Outdated Design
- Difficult Navigation
- Slow Page Load Times
- Technical Errors
- Insufficient SEO Support
They were already working with us on a monthly SEO campaign, which had helped improve their rankings, but to compete for the most competitive national keywords like hot tubs for sale, they needed a website that matched the strength of their SEO.
The Results
The new design feels more modern, trustworthy and easier to navigate. It’s responsive, fast-loading, and puts the product range front and centre. We introduced clear calls to action, simplified menus, and a layout that guides users through the site naturally, all designed to increase conversions. For any business selling online, this Ecommerce website redesign shows how better design and SEO can work together to grow traffic and sales.
The end result is a clean, professional website that now reflects the quality of the Black Diamond Spas brand.
Results Summary:
- Peak season traffic from Google up 276%
- Peak season website visitors more than doubled
- Better national rankings for key search terms like hot tubs for sale
- Improved mobile experience and site performance
- A more streamlined enquiry process for higher conversion potential
We’ve used many SEO optimisation and website design companies before but none compare to the service and results from SEO CoPilot.
Right from the start, Guy and his team have been amazing. The team always take their time explaining how certain things work and how collectively we can improve our rating and design of the website.
Nothing is ever too much trouble and they always reply to our messages almost instantly.
We cannot recommend SEO CoPilot enough — truly the best in business.
Meet the team behind the project
All our projects are led by Guy Tomlinson, with our in-house design, development and SEO team working with clients across Derbyshire and the UK. Get to know our team, or call us on 01246 556 565 to talk about your project today.
Managing Director
Guy Tomlinson is the founder and Managing Director of SEO CoPilot Ltd, a Chesterfield-based agency specialising in organic and local SEO for small businesses across Derbyshire and the UK. With a career spanning 30 years in sales, marketing and SEO, he helps small business owners get found in local search and turn that visibility into real customers, rather than chasing rankings for their own sake. An SEO specialist and trainer, Guy shares practical, no-nonsense advice through the SEO CoPilot blog. Connect with him on LinkedIn for regular SEO tips.
Website Design Portfolio
Explore our portfolio to see how we’ve brought brands to life through bespoke website design. Every project is tailored to reflect our clients’ identity and help them stand out in a competitive market.If you have any questions or want to discuss your own project, we’re here to help.
