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What is Google AdWords?

Google AdWords is a paid Google Service that encourages users to visit your website by creating a variety of different ads which display in the Search Engine Results Page. Google AdWords is a great way of boosting traffic alongside an Organic SEO campaign, you may be able to get both your page and your ad ranking at the top of the search engine.

Other benefits of Using AdWords

  • Unlike other advertising methods, when using AdWords you only pay per click on each advert, so you know your money is being well spent on targeted visitors. A campaign can be optimised, making sure you only pay for people interested in the product service you provide clicking on the ads.
  • AdWords allows you to set budget constraints to make sure that you only spend a certain amount of money on advertising in a set amount of time. This gives you better control over your expenditure on advertisement. You can also set up bid strategies in order to aim for those top ad positions on Google Search for your keywords.
  • Your ads can be tailored made to suit you and your business, AdWords even allows you to create ads compatible for mobile at no extra cost. You can also use Google Partner Sites which reach a lot more people, so gain a lot more clicks whilst saving you money on your Cost Per Click.

What service can we provide for you?

At SEO CoPilot, we have gained an advanced knowledge of creating and using AdWords to the very best of its capabilities. Our specialist team can help you and your business grow by helping you to run a successful AdWords campaign by designing and running one for you. Wondering how we can do this, well here’s how:

  • We set you up a brand new Google AdWords account that’s unique to your business. If you have more than one business, then no problem. We can create a Multi-Client account so that you can manage all your AdWords accounts all on one page.
  • We can set up your budgeting for your account to suit your business’s expenditure, so that you’ll not have to worry about paying too much for your adverts to run. It works on a daily spend basis and you can choose which keywords you want to spend the most money on. We’ll also help you to keep your spending to a minimum by using our advanced knowledge of AdWords settings to keep the costs of running ads lower, as optimisation will improve the number of clicks you receive and lower the cost you pay per click.
  • We can perform detailed Keyword Research to find out the most suitable keywords to use in your ads. We will then create campaigns and ad groups based around the products/services you provide and place the relevant keywords into each one of these. We will then design personalised advertisements that are unique to your company, and that’s not all. We will optimise the content of your adverts to make sure that you are getting the most amount of possible clicks available.


  • We all like to know what are money is being spent on, so we will send you an personalised AdWords report on a regular basis to show you how your campaign is performing and detail what improvements we have made, and what can be done in the future.

If you would like to find out any more information about AdWords please feel free to call us directly to have a chat about how we can set up or help you improve your Google AdWords Account. Call 01246 556565

Guy Tomlinson

Guy Tomlinson is the owner and founder of SEO CoPilot Ltd. As an organic SEO specialist and SEO trainer with over 15 years of experience, he has the knowledge when it comes to helping small businesses succeed online – and shares his expertise through SEO CoPilot’s blog (mentioned in Top SEO Blogs to Follow). Follow Guy’s profile on LinkedIn for more SEO Tips!
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